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undergraduate thesis
Analiza isplativosti ulaganja u otvaranje vinoteke u Zagrebu
2018. urn:nbn:hr:146:618261
Gionechetti, Alen
VERN University

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Gionechetti, A. (2018). Analiza isplativosti ulaganja u otvaranje vinoteke u Zagrebu (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:618261

Gionechetti, Alen. "Analiza isplativosti ulaganja u otvaranje vinoteke u Zagrebu." Undergraduate thesis, VERN University , 2018. https://urn.nsk.hr/urn:nbn:hr:146:618261

Gionechetti, Alen. "Analiza isplativosti ulaganja u otvaranje vinoteke u Zagrebu." Undergraduate thesis, VERN University , 2018. https://urn.nsk.hr/urn:nbn:hr:146:618261

Gionechetti, A. (2018). 'Analiza isplativosti ulaganja u otvaranje vinoteke u Zagrebu', Undergraduate thesis, VERN University , accessed 25 December 2024, https://urn.nsk.hr/urn:nbn:hr:146:618261

Gionechetti A. Analiza isplativosti ulaganja u otvaranje vinoteke u Zagrebu [Undergraduate thesis]. Zagreb: VERN University ; 2018 [cited 2024 December 25] Available at: https://urn.nsk.hr/urn:nbn:hr:146:618261

A. Gionechetti, "Analiza isplativosti ulaganja u otvaranje vinoteke u Zagrebu", Undergraduate thesis, VERN University , Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:146:618261

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Metadata
TitleAnaliza isplativosti ulaganja u otvaranje vinoteke u Zagrebu
Title (english)Feasibility assessment of opening a wine store in Zagreb
AuthorAlen Gionechetti
MentorValerija Bublić (mentor)
GranterVERN University
Zagreb
Defense date and country2018-01-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Cilj ovog završnog rada je analiza i ocjena isplativosti otvaranja vinoteke „The Keep“ u centru grada Zagreba. Tijekom posljednjih godina Zagreb je prepoznat kao cijenjeno mjesto kulture jela i pića te privlači sve više domaćih i stranih gostiju koji očekuju vrhunsku ponudu proizvoda i usluga. Koncept Vinoteke zamišljen je kao centar ponude vinskih proizvoda i usluga visoke kvalitete u samom centru grada. U njoj bi se nudila vrhunska i kvalitetna vina, gastronomske delicije poput autohtonih suhomesnatih proizvoda, sireva hrvatskog podneblja, vrhunska ekstra djevičanska maslinova ulja te drugi specijaliteti kojima bi se moglo predstaviti stranim turistima i zagrebačkim sladokuscima. Poduzetnik je stekao poprilično iskustvo u ugostiteljstvu i radu s ljudima. Osmislio je i razvio ideju tijekom vremena temeljem tog iskustva i obrazovanja u segmentu eno i gastro industrije. Tijekom projektnog razdoblja od pet godina otvorena bi bila dva nova radna mjesta, s vremenom i rastom obujma posla te investiranjem u poslovanje poduzetnik je uvjeren da bi i broj zaposlenika rastao. U prvom dijelu plana pozornost je usmjerena na analizu poduzeća, tržišta nabave i prodaje te analizu poslovanja. Zaključci provedenih analiza ukazuju na visok stupanj razvoja ideje te spremnost tržišta za proizvode i usluge u ponudi vinoteke. Analiza poslovanja ukazuje na odluke vezane uz organizaciju poslovanja, marketing te potrebna ulaganja, pri čemu je poduzetnikovo iskustvo u sektoru bilo od velike pomoći. Temeljni pokazatelji čija analiza ukazuje na nisku rizičnost pri ulaganju u otvaranje vinoteke te visok potencijal za dugoročnu isplativost poslovanja poduzeća te povrat ulaganja od 285.100,00 kn u dvije godine, dva mjeseca.
Abstract (english)
The aim of this final paper is to analyse and critically assess the potential for opening a wine store “The Keep” in Zagreb's City centre. Over the last years Zagreb has established itself as a centre of fine cuisine, thus attractive to increasing numbers of national and international tourists and guests. The wine store is envisioned as a centre of fine wine in the centre of Zagreb. It would stock premium quality wines and delicacies such as traditional cured meat products, Croatian cheeses, premium extra virgin olive oils, and other specialty products attractive to tourists and gourmets. The entrepreneur has devised and developed the idea over a period of time based on his own substantial experience in the services sector, and on the educational experience he gained. The project period of five years would result in two new job positions, over time, following the growth of the business and further investments, the number of employees is expected to grow as well. The first part of the paper is dedicated to the analysis of the idea, the market and the organisation of the start-up. The conclusions arising from the analyses suggest a high level of readiness for the idea on the market and in the entrepreneur's capabilities. The business analysis outlines the decisions made in relation to the organisation, marketing and required investments, elements which all benefit from the entrepreneur’s experience in the sector. Financial analysis, results of which suggest that the project is of low investment risk, and holds high potential for a payback of 285.100,00 kn of investment within two years and two months.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:618261
Study programmeTitle: Entrepreneurship Economics
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-01-29 16:47:33