prikaz prve stranice dokumenta Analiza kongresne ponude Dubrovnika na primjeru grupacije luksuznih hotela
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master's thesis
Analiza kongresne ponude Dubrovnika na primjeru grupacije luksuznih hotela
2019. urn:nbn:hr:146:386337
Oršulić, Bernardo
VERN University of Applied Sciences

Cite this document

Oršulić, B. (2019). Analiza kongresne ponude Dubrovnika na primjeru grupacije luksuznih hotela (Master's thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:386337

Oršulić, Bernardo. "Analiza kongresne ponude Dubrovnika na primjeru grupacije luksuznih hotela." Master's thesis, VERN University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:146:386337

Oršulić, Bernardo. "Analiza kongresne ponude Dubrovnika na primjeru grupacije luksuznih hotela." Master's thesis, VERN University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:146:386337

Oršulić, B. (2019). 'Analiza kongresne ponude Dubrovnika na primjeru grupacije luksuznih hotela', Master's thesis, VERN University of Applied Sciences, accessed 16 January 2021, https://urn.nsk.hr/urn:nbn:hr:146:386337

Oršulić B. Analiza kongresne ponude Dubrovnika na primjeru grupacije luksuznih hotela [Master's thesis]. Zagreb: VERN University of Applied Sciences; 2019 [cited 2021 January 16] Available at: https://urn.nsk.hr/urn:nbn:hr:146:386337

B. Oršulić, "Analiza kongresne ponude Dubrovnika na primjeru grupacije luksuznih hotela", Master's thesis, VERN University of Applied Sciences, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:146:386337

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Metadata
TitleAnaliza kongresne ponude Dubrovnika na primjeru grupacije luksuznih hotela
Title (english)Analysis of Dubrovnik's congress offer on the example of the luxury hotel group
AuthorBernardo Oršulić
MentorAmelia Tomašević (mentor)
GranterVERN University of Applied Sciences
Zagreb
Defense date and country2019-06-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Kongresni turizam je danas najjači i najbrže rastući segment turizma u svijetu. Godišnje se ostvaruju prihodi mjereni u milijardama dolara. Vođeni svjetskim trendovima, u Hrvatskoj se ponuda nastoji prilagoditi potražnji za tom vrstom turizma. U vodećim hrvatskim institucijama zaduženima za turizam prepoznata je ta potreba, pa je u skladu s tim 2016. godine pri Institutu za turizam razvijen „Nacionalni program: Akcijski plan razvoja kongresne ponude do 2020. godine”. U njemu su sadržani svi kratkoročni i dugoročni planovi, kao i strateški ciljevi na polju razvoja kongresne ponude. Slijedom toga, jedna od vodećih grupacija u turizmu, Adriatic Luxury Hotels prepoznala je brojne benefite koji proizlaze iz ulaganja u kongresnu ponudu u svojim hotelima te je u posljednjih desetak godina uloženo gotovo stotinu milijuna eura u preuređenje i postizanje konkurentnosti na tržištu kongresnog turizma. Metodama SWOT analize, analize i dedukcije zaključeno je da Dubrovnik kao destinacija ima još mnogo neiskorištenih potencijala za rast u selektivnim oblicima turizma, što bi povećalo broj poslovnih putovanja i donijelo značajan porast prihoda grupaciji ALH.
Abstract (english)
Congress tourism today is the strongest and fastest growing segment of tourism in the world. Revenues measured in billions of dollars are earned annually. Guided by world trends, Croatia seeks to tailor demand for this type of tourism. In the leading Croatian tourism institutions this need has been recognized, and accordingly „Action plan for the development of congress tourism until 2020”. has been developed by Croatian Institute of Tourism in 2016. It includes all short-term and long-term plans as well as strategic goals in the field of congressional offer development. Consequently, one of the leading tourist groups, Adriatic Luxury Hotels, has recognized a number of benefits stemming from investing in a congressional offer in their hotels and in the last decade has invested nearly one hundred million euros in restructuring and achieving competitiveness in the congress tourism market. SWOT analysis, analysis and deduction methods have concluded that Dubrovnik as a destination has many unused potentials for growth in selective forms of tourism, which would increase the number of business trips, as well as a significant increase in revenues in the ALH group.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:386337
Study programmeTitle: Managing Sustainable Tourism Development
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica turističkog menadžmenta (stručni/a specijalist/specijalistica turističkog menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-07-11 14:01:43