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undergraduate thesis
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The project of implementation of e-commerce in XY company
Nevena Gruban Lauš (2019)
VERN University of Applied Sciences
Cite this document

Gruban Lauš, N. (2019). Projekt implementacije e-trgovine na primjeru tvrtke XY (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:784194

Gruban Lauš, Nevena. "Projekt implementacije e-trgovine na primjeru tvrtke XY." Undergraduate thesis, VERN University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:146:784194

Gruban Lauš, Nevena. "Projekt implementacije e-trgovine na primjeru tvrtke XY." Undergraduate thesis, VERN University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:146:784194

Gruban Lauš, N. (2019). 'Projekt implementacije e-trgovine na primjeru tvrtke XY', Undergraduate thesis, VERN University of Applied Sciences, accessed 22 September 2019, https://urn.nsk.hr/urn:nbn:hr:146:784194

Gruban Lauš N. Projekt implementacije e-trgovine na primjeru tvrtke XY [Undergraduate thesis]. Zagreb: VERN University of Applied Sciences; 2019 [cited 2019 September 22] Available at: https://urn.nsk.hr/urn:nbn:hr:146:784194

N. Gruban Lauš, "Projekt implementacije e-trgovine na primjeru tvrtke XY", Undergraduate thesis, VERN University of Applied Sciences, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:146:784194

Metadata
TitleProjekt implementacije e-trgovine na primjeru tvrtke XY
Title (english)The project of implementation of e-commerce in XY company
AuthorNevena Gruban Lauš
MentorKrešo Vargec (mentor)
GranterVERN University of Applied Sciences
Zagreb
Defense date and country2019-06-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
Cilj istraživanja jest napraviti analizu postojećeg stanja Iskon e-trgovine i determinirati trenutačnu poziciju na tržištu. Kako bi se cilj mogao ostvariti, potrebno je krenuti od same inicijative za kreiranje Iskon.Webshopa, preko specifikacije i faza razvoja, do same implementacije. Radi utvrđivanja mogućih pogrešnih odluka i koraka postojeće e-trgovine, detaljno se analiziraju faze implementacije, tehnička specifikacija i dizajn stranice. Rezultat analize dovodi do zaključka da itekako postoji prostor za napredak te da je isti moguće postići podizanjem svijesti o brendu, SEO1 optimizacijom, uvođenjem novih metoda plaćanja i implementacijom košarice. U istraživanju su korištene znanstvene metode: studija slučaja, deskriptivna i komparativna analiza te modeliranje.
Abstract (english)
Aim of this research is to make an analysis of the existing situation in Iskons' e-commerce and to determine the current position in market. In order to achieve the aim, it is necessary to start from the initiative of creating Iskon.Webshop, through the specification and the development phase, and finally to the implementation itself. In order to identify possible wrongs and steps of the existing e-commerce, the implementation phases, technical specifications and design pages are analysed in detail. The result of the analysis leads to the conclusion that there is plenty of room for improvement, and that it is possible to achieve it by brand awareness, SEO2 optimization, introduction of new payment methods and cart implementation. Scientific methods were used in the research: case study, descriptive and comparative analysis and modelling.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:784194
Study programmeTitle: Poslovna informatika
Study programme type: stručni
Study level: stručni
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne informatike (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne informatike)
Type of resourceText
File originBorn digital
Access conditionsRestricted access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
Created on2019-06-19 14:58:21