Given that tourism is no longer just an "escape" to another country, yet it is reduced to many components (so there are many types and forms of tourism), tourists come to certain places to experience the tradition of the place itself. All events, sights, culture and general tourist offer of the city (attractions of a particular place) can be classified under one common name - tourist potentials. In the context of tourism, the town of Sinj is widely recognized as a cultural-historical and religious destination, but the quality of the overall tourist offer of the city of Sinj today is far from the maximum utilization. There is still space for new job openings in the tourism sector, but also for general growth, regardless of the national and economic challenges faced by this area. Therefore, considering the tourist resources and the many unused potentials of the town of Sinj, the paper explored the many potential of the City as well as the existing utilization. The interview method was used to investigate the attitudes of respondents regarding the City's tourist offer and its improvement, about the current and potential tourist resources that can be further exploited. At the end of the work, conclusions are drawn about the shortcomings of the tourist offer, regarding the insufficient investment in the City's potential resources, both financially and substantively, and offer recommendations and solutions for their development that will enable further progress on the tourist market.