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undergraduate thesis
Studija slučaja društveno-odgovornog poslovanja organizacije Ralph Lauren na primjeru kampanje Pink Pony
2019. urn:nbn:hr:146:851270
Strišković, Mihaela
VERN University

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Strišković, M. (2019). Studija slučaja društveno-odgovornog poslovanja organizacije Ralph Lauren na primjeru kampanje Pink Pony (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:851270

Strišković, Mihaela. "Studija slučaja društveno-odgovornog poslovanja organizacije Ralph Lauren na primjeru kampanje Pink Pony." Undergraduate thesis, VERN University , 2019. https://urn.nsk.hr/urn:nbn:hr:146:851270

Strišković, Mihaela. "Studija slučaja društveno-odgovornog poslovanja organizacije Ralph Lauren na primjeru kampanje Pink Pony." Undergraduate thesis, VERN University , 2019. https://urn.nsk.hr/urn:nbn:hr:146:851270

Strišković, M. (2019). 'Studija slučaja društveno-odgovornog poslovanja organizacije Ralph Lauren na primjeru kampanje Pink Pony', Undergraduate thesis, VERN University , accessed 25 December 2024, https://urn.nsk.hr/urn:nbn:hr:146:851270

Strišković M. Studija slučaja društveno-odgovornog poslovanja organizacije Ralph Lauren na primjeru kampanje Pink Pony [Undergraduate thesis]. Zagreb: VERN University ; 2019 [cited 2024 December 25] Available at: https://urn.nsk.hr/urn:nbn:hr:146:851270

M. Strišković, "Studija slučaja društveno-odgovornog poslovanja organizacije Ralph Lauren na primjeru kampanje Pink Pony", Undergraduate thesis, VERN University , Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:146:851270

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Metadata
TitleStudija slučaja društveno-odgovornog poslovanja organizacije Ralph Lauren na primjeru kampanje Pink Pony
Title (english)A case study of corporate social reponsibility on the example of the Pink Pony campaign
AuthorMihaela Strišković
MentorStana Odak Krasić (mentor)
GranterVERN University
Zagreb
Defense date and country2019-05-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
Cilj ovog istraživanja bio je napraviti analizu društveno odgovornog poslovanja tvrtke Ralph Lauren s naglaskom na Pink Pony kampanju. Metoda koja je korištena je studija slučaja. Napravljen je pregled društveno odgovornog poslovanja tvrtke u odnosu na okoliš, zaposlenike i zajednicu. Istraženi su izvještaji o DOP-u iz 2015. i 2017. fiskalne godine. Analizom je utvrđeno da je izabrana korporacija društveno odgovorno osviještena. Studijom je utvrđeno da tvrtka integrira osviještenost zaposlenih o važnosti zajednice u kojoj djeluju s projektima koji su dio strategije za društveno odgovorno poslovanje. Utvrđeno je da je kampanja Pink Pony najistaknutija akcija u vidu DOP-a od strane tvrtke Ralph Lauren te se očekuje da će tako i ostati u budućnosti.
Abstract (english)
The main goal of this research was to analyze corporate social responsibility of Ralph Lauren company with Pink Pony campaign in its focus. The method used in this research was a case study method. The corporate social responsibility was analyzed according to company's relation to the environment, employees and the community. Corporate social responsibility reports from 2015 and 2017 were analyzed. It was concluded that the company has been raising awareness for the corporate social responsibility. The conducted study showed that the company integrates its employees' awareness about the importance of the community in its projects which are part of the company's CSR strategy. It was concluded that the Pink Pony campaign is the company's foremost action in corporate social responsibility and it is expected to remain the same way.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:851270
Study programmeTitle: Public Relations and Media Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-05-28 11:30:10