Benchmarking is a systematic search for «best practice». In its essence, benchmarking is the process of learning and acquiring knowledge for the purpose of applying the learned and improving your business practices. If benchmarking can fulfil its function, which is the institutionalization of learning, then the company and other organisations that implement it will have numerous opportunities to increase efficiency and the ability to adapt and have an opportunity in competitive relationships, which are ways of increasing strategic success. That is precisely why it was chosen as a method for this work. Croatian women's volleyball has not had remarkable results for years even though the potential is not questionable. Therefore, the purpose of this work and research was to investigate the current situation of Croatian women's volleyball, to present the main stakeholders in Croatian women's volleyball, to find successful volleyball organizations in other countries and to identify and analyse what makes them successful. Volleyball is a team sport so the emphasis is put on the importance of teamwork and cohesion. Based on the results of the research, at the end of the work the author gives recommendations for the promotion of the Croatian women's volleyball.