In later years management has become ever so challenging, trends are changing faster and the global market is getting more and more dynamic. Management’s role in today’s companies is not simple, already defined methods and adjustments are being studied so that companies could easily recover from or adjust to external and global conditions, while managers are taking heavy responsibilities for companies' actions. A company must be aware of itself and its own problems so it could identify the situation it is in, and be ready to adjust itself towards achieving its goals. This paper describes management’s core concepts, managers and their role in a sports organization. The purpose of this paper is to present and analyze management’s functions through theoretical research gathered from science literature and compare the theory of management in classic day-to-day companies with management in sports organizations. By analyzing management’s functions it is possible to create an image of management which is being carried out in today’s companies by executing management’s functions of planning, organizing, controlling, leading and human resources management. This paper shows an analysis of sports organizations and the way they function by direct comparison with classical companies. Sports organizations in Croatia are heavily behind European and North American competition, so it’s also important to analyze problems with which the basketball organization Cedevita is dealing and how it can rise to the level of its competitors. The performed research helped collect information about basketball club Cedevita which could only be gathered by a close-up and personal interview with the manager of the organization by analyzing manager’s functions. After the analysis of gathered information, it was concluded that a sports organization has its own sphere of activity and is similar to other companies by its functions, yet it carries them out in its own manner in order to achieve its own goals.