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undergraduate thesis
Analiza korištenja novih medija na primjeru studentske populacije
2019. urn:nbn:hr:146:123506
Horvat Radman, Iva
VERN University

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Horvat Radman, I. (2019). Analiza korištenja novih medija na primjeru studentske populacije (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:123506

Horvat Radman, Iva. "Analiza korištenja novih medija na primjeru studentske populacije." Undergraduate thesis, VERN University , 2019. https://urn.nsk.hr/urn:nbn:hr:146:123506

Horvat Radman, Iva. "Analiza korištenja novih medija na primjeru studentske populacije." Undergraduate thesis, VERN University , 2019. https://urn.nsk.hr/urn:nbn:hr:146:123506

Horvat Radman, I. (2019). 'Analiza korištenja novih medija na primjeru studentske populacije', Undergraduate thesis, VERN University , accessed 25 December 2024, https://urn.nsk.hr/urn:nbn:hr:146:123506

Horvat Radman I. Analiza korištenja novih medija na primjeru studentske populacije [Undergraduate thesis]. Zagreb: VERN University ; 2019 [cited 2024 December 25] Available at: https://urn.nsk.hr/urn:nbn:hr:146:123506

I. Horvat Radman, "Analiza korištenja novih medija na primjeru studentske populacije", Undergraduate thesis, VERN University , Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:146:123506

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Metadata
TitleAnaliza korištenja novih medija na primjeru studentske populacije
Title (english)Analysis of the use of new media on an example of a student population
AuthorIva Horvat Radman
MentorMarija Volarević (mentor)
GranterVERN University
Zagreb
Defense date and country2019-02-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
Reuters Institute, istraživački centar Sveučilišta u Oxfordu, provodi godišnje istraživanje o utjecajima na medije na globalnoj razini pod imenom Digital News Report. Prošlogodišnje istraživanje (2018) pokazalo je da je, nakon godina kontinuiranog rasta, na nekoliko ključnih tržišta počelo opadati korištenje društvenih medija za informiranje. Istovremeno se primjećuje sve veća upotreba aplikacija za razmjenu poruka u informativne svrhe jer potrošači traže više privatnih (i manje konfrontacijskih) prostora za komuniciranje. Ovim radom ispitana je prisutnost ovih trendova među studentima u Hrvatskoj. Kako bi se to potvrdilo ili odbacilo, metodom ankete i fokus-grupe ispitane su društvene mreže i platforme koje koriste studenti, na kojim se platformama informiraju, koje mobilne aplikacije koriste i u koju svrhu te koji ih sadržaji zanimaju. Istraživanje je pokazalo da mladi u Hrvatskoj uz nove medije koriste i tradicionalne medije te slijede globalne trendove koji su uočeni i u istraživanju Reuters Instituta.
Abstract (english)
The Reuters Institute Research Center at Oxford University, conducts an annual research on media impacts globally under the name Digital News Report. Last year's survey (2018) showed that after years of continuous growth, the use of social media for information has begun to decline in several key markets. At the same time, there is an increasing use of messaging applications for informational purposes due to the fact that consumers are looking for more private (and less confrontational) communication spaces. This work examines the presence of these trends among Croatian students. In order to determine or reject it, the author by using a focus group and an online poll, looked into the social networks and platforms used by students, which platforms do they gather information from, which mobile applications do students use and for what purpose, and at last on which topics are they being informed. Research has shown that young people in Croatia use both new and traditional media and follow the global trends observed in the Reuters Institute research.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:123506
Study programmeTitle: Public Relations and Media Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-03-25 11:53:46