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undergraduate thesis
Analiza konkurentnosti poduzeća s diverzificiranom djelatnosti
2019. urn:nbn:hr:146:675048
Šabić, Dino
VERN University

Cite this document

Šabić, D. (2019). Analiza konkurentnosti poduzeća s diverzificiranom djelatnosti (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:675048

Šabić, Dino. "Analiza konkurentnosti poduzeća s diverzificiranom djelatnosti." Undergraduate thesis, VERN University , 2019. https://urn.nsk.hr/urn:nbn:hr:146:675048

Šabić, Dino. "Analiza konkurentnosti poduzeća s diverzificiranom djelatnosti." Undergraduate thesis, VERN University , 2019. https://urn.nsk.hr/urn:nbn:hr:146:675048

Šabić, D. (2019). 'Analiza konkurentnosti poduzeća s diverzificiranom djelatnosti', Undergraduate thesis, VERN University , accessed 31 December 2024, https://urn.nsk.hr/urn:nbn:hr:146:675048

Šabić D. Analiza konkurentnosti poduzeća s diverzificiranom djelatnosti [Undergraduate thesis]. Zagreb: VERN University ; 2019 [cited 2024 December 31] Available at: https://urn.nsk.hr/urn:nbn:hr:146:675048

D. Šabić, "Analiza konkurentnosti poduzeća s diverzificiranom djelatnosti", Undergraduate thesis, VERN University , Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:146:675048

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Metadata
TitleAnaliza konkurentnosti poduzeća s diverzificiranom djelatnosti
Title (english)Competitiveness Analysis of Diversified Activity Business
AuthorDino Šabić
MentorDarko Delač (mentor)
MentorGordana Ćorić (sumentor)
GranterVERN University
Zagreb
Defense date and country2019-02-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Kroz ovaj rad obrađena je tema „Analiza konkurentnosti poduzeća s diverzificiranom djelatnosti“. Konkurentnost poduzeća je u današnje vrijeme ključan faktor za uspješno poslovanje, a cilj svih organizacija je ostvariti konkurentsku prednost. U ovom radu, teoretski je obrađen pojam konkurentnosti te konkurentskih prioriteta tj. cijene, kvalitete, fleksibilnosti, vremena i usluga. Također, predstavljeno je bosanskohercegovačko poduzeće koje djeluje na lokalnom nivou i bavi se uslužnim djelatnostima različite prirode (turizam, transport, trgovina) te poljoprivrednim djelatnostima. Kroz primjer predstavljenog poduzeća odrađene su tri analize poslovanja koje igraju ulogu u definiranju njegove konkurentnosti. Korištene su SWOT analiza, analiza pomoću BCG matrice i Porterov model pet konkurentskih sila.
Abstract (english)
In this paper, the topic of "Competitiveness Analysis of Diversified Activity Business" was discussed. Corporate competitiveness is a key factor for a successful business, and the goal of all business organizations is to achieve a competitive advantage. In this paper, the notion of competitiveness and competitive priorities (pricing, quality, flexibility, time and service) have been theoretically discussed. Also, a Bosnian company operating at the local level and deals with service activities of different nature (tourism, transport, trade) and agricultural activities has been presented. Through the example of the company in question, three business analyzes have been performed. These three play an important role in defining competitiveness. The analyzes that were used are SWOT analysis, BCG matrix analysis, and Porter's model of five competitive forces.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:675048
Study programmeTitle: Entrepreneurship Economics
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-03-25 11:02:20