It is a time for developing new concepts of doing business which would reduce problems caused by preferably profit oriented market of mass tourism with negative effects to environment and nature, and not to increase them. Volontourism as a holistic form of tourism is an ideal match of traveling and volunteer work, which takes into account ecological problems and is developing in line with the society needs. Volontourism encourages tourists who do not want to be only passive observers, but prefer active participation, connection with other people and understanding cultural differences from a new perspective. This work has an aim to investigate volontourism as an innovative form of tourism, its activities that could influence destination positively, and contribute to its sustainable development, as well as possibility of establishing a volontourism camp in Croatia. The objective of this paper is designing a concept of establishing a volontourism camp in Croatia, and selection of an appropriate location in order to put in compliance on the best way a supply and a demand at the selected location. For the purpose of this investigation the author used qualitative methods, i.e. deep interviews were performed by which primary data were collected, and theoretical theme analysis made, based on secondary data sources. Results of the investigation showed that numerous obstacles for developing of volontouristic camps in Croatia still exist, and they are: lack of accommodation availabilities and capacities, lack of regulations, then administration obstacles in sector of traveling organization, lack of subvention for this type of tourism and lack of cooperation between potential shareholders of this alternative form of tourist supply. In spite of these results showing status of undeveloped volontourism in Croatia, there are examples of good practice and successful development of this type of tourism in Europe and worldwide, which are presented in this work, and which could be an example and stimulate the development of a new tourist product in Croatia.