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undergraduate thesis
Istraživanje tržišta o mogućnostima otvaranja hard Rock Cafea u Zagrebu
2019. urn:nbn:hr:146:331209
Ferega, Klara
VERN University of Applied Sciences

Cite this document

Ferega, K. (2019). Istraživanje tržišta o mogućnostima otvaranja hard Rock Cafea u Zagrebu (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:331209

Ferega, Klara. "Istraživanje tržišta o mogućnostima otvaranja hard Rock Cafea u Zagrebu." Undergraduate thesis, VERN University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:146:331209

Ferega, Klara. "Istraživanje tržišta o mogućnostima otvaranja hard Rock Cafea u Zagrebu." Undergraduate thesis, VERN University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:146:331209

Ferega, K. (2019). 'Istraživanje tržišta o mogućnostima otvaranja hard Rock Cafea u Zagrebu', Undergraduate thesis, VERN University of Applied Sciences, accessed 15 January 2021, https://urn.nsk.hr/urn:nbn:hr:146:331209

Ferega K. Istraživanje tržišta o mogućnostima otvaranja hard Rock Cafea u Zagrebu [Undergraduate thesis]. Zagreb: VERN University of Applied Sciences; 2019 [cited 2021 January 15] Available at: https://urn.nsk.hr/urn:nbn:hr:146:331209

K. Ferega, "Istraživanje tržišta o mogućnostima otvaranja hard Rock Cafea u Zagrebu", Undergraduate thesis, VERN University of Applied Sciences, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:146:331209

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Metadata
TitleIstraživanje tržišta o mogućnostima otvaranja hard Rock Cafea u Zagrebu
Title (english)Market research about possibilities of opening Hard Rock Cafe in Zagreb
AuthorKlara Ferega
MentorAmelia Tomašević (mentor)
GranterVERN University of Applied Sciences
Zagreb
Defense date and country2019-02-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U ovom završnom radu definiran je pojam franšize, opisana je povijest franšiza i stanje u Hrvatskoj u smislu franšiznog poslovanja i zakonskog okvira franšiza. Istraživanje tržišta je planirani postupak prikupljana i analiziranja podataka u svrhu marketinških aktivnosti ili donošenja poslovnih odluka. U ovom radu istražene su mogućnosti otvaranja Hard Rock Cafea te su iznesene prednosti i nedostatci tog pothvata. Zaključak istraživanja je da postoji mogućnost otvaranja Hard Rock Cafea u Zagrebu, što ovisi o vlasnikovu kapitalu, sposobnostima i sklonosti preuzimanja rizika.
Abstract (english)
In this final, we define the term "franchise", and describe history of franchises and the state of franchising in Croatia with regards to the legal framework in which they exist. Market research is a planned process of collecting and analyzing data for the purpose of marketing, or making business decisions. This paper explores the possibilities of opening a Hard Rock Cafe and presents the advantages and disadvantages of such venture. The conclusion of the study is that there is a possibility of opening the Hard Rock Cafe in Zagreb, however it depends on the owner's capital, their capabilities and their risk aversion.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:331209
Study programmeTitle: Tourism; specializations in: Tourism Management, Hotel Management
Course: Tourism Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-03-18 16:48:12