prikaz prve stranice dokumenta The role of influencer marketing for B2C marketing
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undergraduate thesis
The role of influencer marketing for B2C marketing
2019. urn:nbn:hr:146:857645
Wasler, Marie-Kristin
VERN University of Applied Sciences

Cite this document

Wasler, M. K. (2019). The role of influencer marketing for B2C marketing (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:857645

Wasler, Marie Kristin. "The role of influencer marketing for B2C marketing." Undergraduate thesis, VERN University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:146:857645

Wasler, Marie Kristin. "The role of influencer marketing for B2C marketing." Undergraduate thesis, VERN University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:146:857645

Wasler, M. K. (2019). 'The role of influencer marketing for B2C marketing', Undergraduate thesis, VERN University of Applied Sciences, accessed 18 January 2021, https://urn.nsk.hr/urn:nbn:hr:146:857645

Wasler MK. The role of influencer marketing for B2C marketing [Undergraduate thesis]. Zagreb: VERN University of Applied Sciences; 2019 [cited 2021 January 18] Available at: https://urn.nsk.hr/urn:nbn:hr:146:857645

M. K. Wasler, "The role of influencer marketing for B2C marketing", Undergraduate thesis, VERN University of Applied Sciences, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:146:857645

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Metadata
TitleThe role of influencer marketing for B2C marketing
Title (english)Uloga influencer marketinga na B2C tržištu
AuthorMarie-Kristin Wasler
MentorIvan Gašpert (mentor)
GranterVERN University of Applied Sciences
Zagreb
Defense date and country2019-02-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
This bachelor thesis examines influencer marketing and its role on the B2C market. In this work, specifics of the B2C market have been analysed, compared to the B2B market and the terms influencer marketing and influencer have been defined. The author also analysed the influencer strategy of the international skincare company FOREO. For more insights on how important influencer marketing on the B2C market really is, a research on members of the Generation Y was conducted.
Abstract (croatian)
Tema ovog završnog rada analiza je influencer marketing i njegove uloge na B2C tržištu. U ovom radu analizirane su karakteristike B2C tržišta u usporedbi s B2B tržištem i definirana su značenja izraza influencer marketing i influencer. Autorica završnog rada istražila je strategiju influencer marketinga međunarodne tvrtke za njegu kože FOREO. Za detaljniji i precizniji uvid u važnost utjecaja influncer marketinga na B2C tržište provedeno je istraživanje nad pripadnicima generacije X.
Keywords
Keywords (croatian)
Languageenglish
URN:NBNurn:nbn:hr:146:857645
Study programmeTitle: Tourism; specializations in: Tourism Management, Hotel Management
Course: Tourism Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-03-18 16:41:10