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Market positioning of Flying Cat bar within Brigljević distillery
Julija Brigljević (2019)
VERN University of Applied Sciences
Cite this document

Brigljević, J. (2019). Marketinško pozicioniranje "Flying cat" bara u sklopu destilerije Brigljević (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:562763

Brigljević, Julija. "Marketinško pozicioniranje "Flying cat" bara u sklopu destilerije Brigljević." Undergraduate thesis, VERN University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:146:562763

Brigljević, Julija. "Marketinško pozicioniranje "Flying cat" bara u sklopu destilerije Brigljević." Undergraduate thesis, VERN University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:146:562763

Brigljević, J. (2019). 'Marketinško pozicioniranje "Flying cat" bara u sklopu destilerije Brigljević', Undergraduate thesis, VERN University of Applied Sciences, accessed 19 November 2019, https://urn.nsk.hr/urn:nbn:hr:146:562763

Brigljević J. Marketinško pozicioniranje "Flying cat" bara u sklopu destilerije Brigljević [Undergraduate thesis]. Zagreb: VERN University of Applied Sciences; 2019 [cited 2019 November 19] Available at: https://urn.nsk.hr/urn:nbn:hr:146:562763

J. Brigljević, "Marketinško pozicioniranje "Flying cat" bara u sklopu destilerije Brigljević", Undergraduate thesis, VERN University of Applied Sciences, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:146:562763

Metadata
TitleMarketinško pozicioniranje "Flying cat" bara u sklopu destilerije Brigljević
Title (english)Market positioning of Flying Cat bar within Brigljević distillery
AuthorJulija Brigljević
MentorIvan Gašpert (mentor)
GranterVERN University of Applied Sciences
Zagreb
Defense date and country2019-02-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Tema je ovog rada plan otvaranja i marketinškog pozicioniranja „Flying Cat“ bara u sklopu destilerije Brigljević. U radu je razrađen proces kreiranja marketinške pozicije na ciljanom tržištu koji uključuje segmentaciju tržišta, odabir ciljanog tržišta te odabir strategije pozicioniranja. Provedena je analiza vanjskog i unutarnjeg okruženja „Flying Cat“ bara analizom potencijalnih konkurenata, SWOT analizom te definiranjem poslovne misije, vizije i strateških ciljeva bara. Opisani su ciljani klijenti i kreiran je marketinški miks s uključenih svih 7 elemenata koji određuju ugostiteljski proizvod i uslugu. S ciljem definiranja i prijedloga primjene marketinške pozicije „Flying Cat“ bara provedeno je istraživanje o razini interesa potencijalnih klijenata u obliku anketnog upitnika. Detaljno su analizirani rezultati cijelog istraživanja na temelju kojih je iznesena primjenjiva strategija za pozicioniranje bara na ispitanom tržištu.
Abstract (english)
The subject of this paper is a plan for opening and market positioning of Flying Cat bar within Brigljević distillery. This paper elaborates the process of creating a market position on the target market which includes market segmentation, choosing a target market and defining a market position. It contains an external and internal environment analysis through the analysis of potential competitors, SWOT analysis and defining the business mission, vision and the strategic goals of the Flying Cat bar. The paper describes the target customers and the marketing mix with all 7 elements included defining a catering product and service. In order to define and suggest the use of a market position for the Flying Cat bar, this paper includes a research in the form of a survey about the level of interest among potential clients. The results of the research were analyzed in detail and based on that there is an effective strategy introduced for positioning the bar on the explored market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:562763
Study programmeTitle: Tourism; specializations in: Tourism Management, Hotel Management
Course: Tourism Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
Created on2019-03-18 15:40:07