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undergraduate thesis
Analiza i usporedba promocijskih aktivnosti odabranih zagrebačkih hotela s pet zvjezdica
2019. urn:nbn:hr:146:279596
Bobinac, Paula
VERN University

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Bobinac, P. (2019). Analiza i usporedba promocijskih aktivnosti odabranih zagrebačkih hotela s pet zvjezdica (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:279596

Bobinac, Paula. "Analiza i usporedba promocijskih aktivnosti odabranih zagrebačkih hotela s pet zvjezdica." Undergraduate thesis, VERN University , 2019. https://urn.nsk.hr/urn:nbn:hr:146:279596

Bobinac, Paula. "Analiza i usporedba promocijskih aktivnosti odabranih zagrebačkih hotela s pet zvjezdica." Undergraduate thesis, VERN University , 2019. https://urn.nsk.hr/urn:nbn:hr:146:279596

Bobinac, P. (2019). 'Analiza i usporedba promocijskih aktivnosti odabranih zagrebačkih hotela s pet zvjezdica', Undergraduate thesis, VERN University , accessed 30 December 2024, https://urn.nsk.hr/urn:nbn:hr:146:279596

Bobinac P. Analiza i usporedba promocijskih aktivnosti odabranih zagrebačkih hotela s pet zvjezdica [Undergraduate thesis]. Zagreb: VERN University ; 2019 [cited 2024 December 30] Available at: https://urn.nsk.hr/urn:nbn:hr:146:279596

P. Bobinac, "Analiza i usporedba promocijskih aktivnosti odabranih zagrebačkih hotela s pet zvjezdica", Undergraduate thesis, VERN University , Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:146:279596

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Metadata
TitleAnaliza i usporedba promocijskih aktivnosti odabranih zagrebačkih hotela s pet zvjezdica
Title (english)Analysis and comparison of promotional activities of chosen five star hotels in Zagreb
AuthorPaula Bobinac
MentorAmelia Tomašević (mentor)
GranterVERN University
Zagreb
Defense date and country2019-02-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Hotel je ustanova koja pruža uslugu kratkotrajnog smještaja i prehrane svojim korisnicima usluge. U hotelima s pet zvjezdica prisutna je najviša razina kvalitete smještaja i drugih usluga. U ovom završnom radu prikazana je usporedba marketinških aktivnosti odabranih zagrebačkih hotela s pet zvjezdica. Za primjer su uzeta četiri poznata hotela u Zagrebu, a to su: hotel Esplanade, hotel Sheraton, hotel Westin i hotel Le Premier. Istaknuti su pojmovi hotela, kategorizacije, hotela s pet zvjezdica. Također navedena je povijest svakog hotela, pregled njihovih ponuda, marketinške aktivnosti, E-marketing te događanja i aktivnosti u svakom od ta četiri hotela. U zadnjem djelu rada napravljena je tablica koja prikazuje komparativnu analizu marketinških aktivnosti svakog hotela.
Abstract (english)
Hotels are institutions that provide short-term accommodation and food service to users. Five-star hotels have the highest quality of accommodation and services. This final paper presents a comparison of marketing activities of specifically chosen five-star hotels in Zagreb. Our case studies considered four famous hotels in Zagreb: the Esplanade Hotel, Sheraton Hotel, Westin Hotel and Le Premier Hotel. Key words are hotel, categorization, five-star hotel. In addition, a history of each hotel is given, including an overview of each hotel offer, marketing activities, E-marketing, as well as events and activities in each of them. The last part of the paper provides a table showing a comparative analysis of the marketing activities of each hotel.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:279596
Study programmeTitle: Tourism; specializations in: Tourism Management, Hotel Management
Course: Tourism Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-03-13 12:59:17