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undergraduate thesis
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The comparison of communication of selected basketball clubs on social networks
Nika Sarjanović (2018)
VERN University of Applied Sciences
Cite this document

Sarjanović, N. (2018). Usporedba komunikacije na društvenim mrežama odabranih košarkaških klubova (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:856029

Sarjanović, Nika. "Usporedba komunikacije na društvenim mrežama odabranih košarkaških klubova." Undergraduate thesis, VERN University of Applied Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:146:856029

Sarjanović, Nika. "Usporedba komunikacije na društvenim mrežama odabranih košarkaških klubova." Undergraduate thesis, VERN University of Applied Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:146:856029

Sarjanović, N. (2018). 'Usporedba komunikacije na društvenim mrežama odabranih košarkaških klubova', Undergraduate thesis, VERN University of Applied Sciences, accessed 12 November 2019, https://urn.nsk.hr/urn:nbn:hr:146:856029

Sarjanović N. Usporedba komunikacije na društvenim mrežama odabranih košarkaških klubova [Undergraduate thesis]. Zagreb: VERN University of Applied Sciences; 2018 [cited 2019 November 12] Available at: https://urn.nsk.hr/urn:nbn:hr:146:856029

N. Sarjanović, "Usporedba komunikacije na društvenim mrežama odabranih košarkaških klubova", Undergraduate thesis, VERN University of Applied Sciences, Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:146:856029

Metadata
TitleUsporedba komunikacije na društvenim mrežama odabranih košarkaških klubova
Title (english)The comparison of communication of selected basketball clubs on social networks
AuthorNika Sarjanović
MentorStana Odak Krasić (mentor)
GranterVERN University of Applied Sciences
Zagreb
Defense date and country2018-12-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
Rad je uspoređivao aktivnosti na društvenim mrežama na primjeru dva najpoznatija zagrebačka košarkaška rivala, Ciboni i Cedeviti. U periodu od mjesec dana praćene su objave na Facebook i Instagram profilima klubova koje su potom obrađene usporednom analizom njihovog sadržaja. Prije same analize, rad je dao teorijske okvire na temu odnosa s javnošću, košarke, krovnog košarkaškog saveza u Republici Hrvatskoj te potom prikazao povijest košarkaških klubova Cibona i Cedevita. Glavni rezultati analize pokazali su aktivnost fanova, najčešće teme objava, ali i što klubovi rade van košarkaških parketa, kako bi doprinijeli društvu u kojem djeluju. Vlastiti razvoj uz pomoć drugih i radi pomoći drugima razlog je postojanja Instagram i Facebook profila Cibone i Cedevite, ali i sporta općenito.
Abstract (english)
This thesis, „Communication comparison of selected basketball clubs on social networks “, is based on comparison of the social network activity on the example of the two most famous basketball opponents from Zagreb, Cibona and Cedevita. During the one month period, Facebook and Instagram content, on clubs profiles, was comparatively analyzed. Before the analysis, the work gives theoretical framework on public relations, basketball, Croatian Basketball Federation and then it presents the history of basketball clubs Cibona and Cedevita. The main results of the analysis showed the activity of the fans, most often themes of the posts, but also what clubs present on the basketball court to make contribution to the society in which they work. The main reason for the existence of Instagram and Facebook profiles of the clubs, but also sports in general, are their own development with the help of others and to help others.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:856029
Study programmeTitle: Public Relations and Media Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
Created on2018-12-21 12:20:10