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undergraduate thesis
Analiza Agrokorova preuzimanja poduzeća Mercator
Ivanović, Daniel (2018)
VERN University of Applied Sciences

Cite this document

Ivanović, D. (2018). Analiza Agrokorova preuzimanja poduzeća Mercator (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:573935

Ivanović, Daniel. "Analiza Agrokorova preuzimanja poduzeća Mercator." Undergraduate thesis, VERN University of Applied Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:146:573935

Ivanović, Daniel. "Analiza Agrokorova preuzimanja poduzeća Mercator." Undergraduate thesis, VERN University of Applied Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:146:573935

Ivanović, D. (2018). 'Analiza Agrokorova preuzimanja poduzeća Mercator', Undergraduate thesis, VERN University of Applied Sciences, accessed 03 August 2020, https://urn.nsk.hr/urn:nbn:hr:146:573935

Ivanović D. Analiza Agrokorova preuzimanja poduzeća Mercator [Undergraduate thesis]. Zagreb: VERN University of Applied Sciences; 2018 [cited 2020 August 03] Available at: https://urn.nsk.hr/urn:nbn:hr:146:573935

D. Ivanović, "Analiza Agrokorova preuzimanja poduzeća Mercator", Undergraduate thesis, VERN University of Applied Sciences, Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:146:573935

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Metadata
TitleAnaliza Agrokorova preuzimanja poduzeća Mercator
Title (english)The analysis of the takeover of Mercator by Agrokor
AuthorDaniel Ivanović
MentorKrunoslav Babogredac (mentor)
GranterVERN University of Applied Sciences
Zagreb
Defense date and country2018-12-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Spajanja i preuzimanja su najpopularniji oblici korporativnih strategija rasta. U Hrvatskoj se posljednjih godina sve više povećava broj spajanja i preuzimanja. Spajanja i preuzimanja postaju sve češći trend strateškog povezivanja iz razloga što pridonose razvoju i rastu poduzeća. Glavni razlozi ovakvog načina udruživanja su brže i lakše postizanje strateških ciljeva, tj. povećanje aktivnosti na domaćim i stranim tržištima, zatim postizanje veće konkurentnosti na tržištu, širenje linije proizvoda i slično. U ovom radu analizira se preuzimanje poduzeća Mercator od strane poduzeća Agrokor. Preuzimanje poduzeća zapravo predstavlja jednu od strategija rasta, a upravo je ovaj poslovni slučaj jedan od takvih primjera. U 2014. godini Agrokor d.d. je kupio slovensku tvrtku Mercator i tako postao njezin većinski vlasnik sa 53% udjela. Agrokor je time osigurao povećanje prihoda te je ostvarena veća konkurentnost na regionalnom tržištu (Republika Hrvatska, Slovenija, Srbija, BiH, Crna Gora). Njihovim spajanjem stvoren je najveći maloprodajni lanac u regiji.
Abstract (english)
Mergers and acquisitions are the most popular forms of corporate strategy. In Croatia, the number of mergers and acquisitions has increased in recent years. Mergers and acquisitions are becoming increasingly common in strategic partnerships for reasons that contribute to business growth and growth. The main reasons for this kind of association are strategic goals, i.e. to increase activity on domestic and foreign markets, to achieve greater market competitiveness, product line expansion etc. This paper analyzes the takeover of Mercator by Agrokor. Taking over a business is actually one of the growth strategies, and this business case is one of those examples. In 2014, Agrokor bought a Slovenian company Mercator and became its majority owner with 53% stake. Agrokor provided increased revenue and increased their competitiveness on the region market (Croatia, Slovenia, Serbia, Bosnia and Herzegovina, Montenegro). Their merger created the largest retail chain in the region.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:573935
Study programmeTitle: Entrepreneurship Economics
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
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Created on2018-12-19 15:43:21