prikaz prve stranice dokumenta Poboljšanje odnosa s javnošću maloprodajnog lanca cipela - na primjeru poduzeća ShoeBeDo
Access restricted to students and staff of home institution
undergraduate thesis
Poboljšanje odnosa s javnošću maloprodajnog lanca cipela - na primjeru poduzeća ShoeBeDo
2018. urn:nbn:hr:146:525662
Škare, Dora
VERN University

Cite this document

Škare, D. (2018). Poboljšanje odnosa s javnošću maloprodajnog lanca cipela - na primjeru poduzeća ShoeBeDo (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:525662

Škare, Dora. "Poboljšanje odnosa s javnošću maloprodajnog lanca cipela - na primjeru poduzeća ShoeBeDo." Undergraduate thesis, VERN University , 2018. https://urn.nsk.hr/urn:nbn:hr:146:525662

Škare, Dora. "Poboljšanje odnosa s javnošću maloprodajnog lanca cipela - na primjeru poduzeća ShoeBeDo." Undergraduate thesis, VERN University , 2018. https://urn.nsk.hr/urn:nbn:hr:146:525662

Škare, D. (2018). 'Poboljšanje odnosa s javnošću maloprodajnog lanca cipela - na primjeru poduzeća ShoeBeDo', Undergraduate thesis, VERN University , accessed 31 December 2024, https://urn.nsk.hr/urn:nbn:hr:146:525662

Škare D. Poboljšanje odnosa s javnošću maloprodajnog lanca cipela - na primjeru poduzeća ShoeBeDo [Undergraduate thesis]. Zagreb: VERN University ; 2018 [cited 2024 December 31] Available at: https://urn.nsk.hr/urn:nbn:hr:146:525662

D. Škare, "Poboljšanje odnosa s javnošću maloprodajnog lanca cipela - na primjeru poduzeća ShoeBeDo", Undergraduate thesis, VERN University , Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:146:525662

Please login to the repository to save this object to your list.
Metadata
TitlePoboljšanje odnosa s javnošću maloprodajnog lanca cipela - na primjeru poduzeća ShoeBeDo
Title (english)The analysis of Corporate Communications in the example of the ShoeBeDo shops
AuthorDora Škare
MentorBoris Hajoš (mentor)
GranterVERN University
Zagreb
Defense date and country2018-11-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
Ovim radom istražene su korporativne komunikacije tvrtke Wulf Sport d.d. u koja je vlasnik ShoeBeDo trgovina u Republici Hrvatskoj i Sloveniji. Informacije koje su predočene u radu prikupljene su u razgovoru s direktoricom maloprodaje Vanesom Dinić. Osim toga, informacije su prikupljene iz internih materijala tvrtke. Wulf Sport d.d. osnovan je 1994. godine i od tada djeluje na prostoru Hrvatske. U tvrtki radi 200 zaposlenih što znači da je ova tvrtka spada u srednji subjekt malog gospodarstva. Odnosi s javnošću smješteni su u Odjelu marketinga. Osoba zadužena za marketing i odnose s javnošću brine se o internoj i eksternoj komunikaciji tvrtke. Postoje nedostatci koje je autorica uočila i predočila u radu, te za koje nudi preporuke za unaprjeđenje interne, eksterne i digitalne komunikacije.
Abstract (english)
Corporate Communications in the example of Wulf Sport d.d. whose is owner of ShoeBeDo shops in Croatia and Slovenia were researched by this paper. The information which are shown in this paper about Corporate Communication of ShoeBeDo shops were gathered through the informal interviews with retail director Vanesa Dinić. Besides, the information is gathered through the company’s internal materials. Wulf Sport d.d. are established and since then is working in Croatia. In the company is working 200 employees which means that company is Medium-sized Small Business Entities. Services of public relations are the part of marketing department. Person who is working in marketing department and public relations it deals with intern and external communication of company. There are shortcomings which are presented by the author in this paper and for which it offers recommendations for promotion of internal, external and digital communication.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:525662
Study programmeTitle: Public Relations and Media Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-11-29 12:29:17