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The impact of the beauty salons’ site location, offer and pricelist on the users’ behaviour.
Marinela Pasariček (2018)
VERN University of Applied Sciences
Cite this document...

Pasariček, M. (2018). Analiza utjecaja lokacije, ponude i cjenika salona za uljepšavanje na ponašanje korisnika (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:296383

Pasariček, Marinela. "Analiza utjecaja lokacije, ponude i cjenika salona za uljepšavanje na ponašanje korisnika." Undergraduate thesis, VERN University of Applied Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:146:296383

Pasariček, Marinela. "Analiza utjecaja lokacije, ponude i cjenika salona za uljepšavanje na ponašanje korisnika." Undergraduate thesis, VERN University of Applied Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:146:296383

Pasariček, M. (2018). 'Analiza utjecaja lokacije, ponude i cjenika salona za uljepšavanje na ponašanje korisnika', Undergraduate thesis, VERN University of Applied Sciences, accessed 24 May 2019, https://urn.nsk.hr/urn:nbn:hr:146:296383

Pasariček M. Analiza utjecaja lokacije, ponude i cjenika salona za uljepšavanje na ponašanje korisnika [Undergraduate thesis]. Zagreb: VERN University of Applied Sciences; 2018 [cited 2019 May 24] Available at: https://urn.nsk.hr/urn:nbn:hr:146:296383

M. Pasariček, "Analiza utjecaja lokacije, ponude i cjenika salona za uljepšavanje na ponašanje korisnika", Undergraduate thesis, VERN University of Applied Sciences, Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:146:296383

Metadata
TitleAnaliza utjecaja lokacije, ponude i cjenika salona za uljepšavanje na ponašanje korisnika
Title (english)The impact of the beauty salons’ site location, offer and pricelist on the users’ behaviour.
AuthorMarinela Pasariček
MentorMirela Holy (mentor)
GranterVERN University of Applied Sciences
Zagreb
Defense date and country2018-11-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
Predmet ovog rada su utjecaj lokacije, ponude i cjenika salona za uljepšavanje na ponašanje korisnika. Svrha završnog rada bila je analizirati kako lokacija i cijena utječu na odabir salona za uljepšavanje. Istraživanje je provedeno metodom dubinskog intervjua trajanja po 20 do 30 minuta, snimanih diktafonom. Istraživanje je provedeno u razdoblju između lipnja i kolovoza 2018. godine. Istraživanje nije bilo anonimno jer su sve ispitanice pristale na objavu njihovih imena. Istraživanje je pokazalo da je komunikacija važna za uspjeh salona za uljepšavanje. Ukoliko neki salon ima izgrađen brand može ostvariti dodanu vrijednost, odnosno opstati na tržištu s puno većim cijenama usluga od konkurencije.
Abstract (english)
The subject of this paper was the impact of the beauty salons’ site location, offer and pricelist on the users’ behaviour. The purpose of the work was to analyse how the location and price influence on the users’ choice of the beauty salon. The research was conducted by the 20- to 30-minute in depth interviews with beauty salons’ users recorded with the record player. The research was conducted in the period between June and August 2018. The research was not anonymous because all respondents agreed with publishing of their names. Research has shown that communication is important for the success of the beauty salons. If a salon has a brand, that enables it to gain value and survive on the market with much higher prices than the competition.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:296383
Study programmeTitle: Novinarstvo
Study programme type: stručni
Study level: stručni
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) novinarstva (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) novinarstva)
Type of resourcetext
File originBorn digital
Access conditionsRestricted access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
Created on2018-11-26 12:23:25