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master's thesis
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Public relations in culture on the example of an art gallery
Pavla Miličić (2018)
VERN University of Applied Sciences
Cite this document

Miličić, P. (2018). Odnosi s javnošću u kulturi na primjeru umjetničke galerije (Master's thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:107933

Miličić, Pavla. "Odnosi s javnošću u kulturi na primjeru umjetničke galerije." Master's thesis, VERN University of Applied Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:146:107933

Miličić, Pavla. "Odnosi s javnošću u kulturi na primjeru umjetničke galerije." Master's thesis, VERN University of Applied Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:146:107933

Miličić, P. (2018). 'Odnosi s javnošću u kulturi na primjeru umjetničke galerije', Master's thesis, VERN University of Applied Sciences, accessed 21 November 2019, https://urn.nsk.hr/urn:nbn:hr:146:107933

Miličić P. Odnosi s javnošću u kulturi na primjeru umjetničke galerije [Master's thesis]. Zagreb: VERN University of Applied Sciences; 2018 [cited 2019 November 21] Available at: https://urn.nsk.hr/urn:nbn:hr:146:107933

P. Miličić, "Odnosi s javnošću u kulturi na primjeru umjetničke galerije", Master's thesis, VERN University of Applied Sciences, Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:146:107933

Metadata
TitleOdnosi s javnošću u kulturi na primjeru umjetničke galerije
Title (english)Public relations in culture on the example of an art gallery
AuthorPavla Miličić
MentorZlatan Gelb (mentor)
GranterVERN University of Applied Sciences
Zagreb
Defense date and country2018-11-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
Diplomski rad obrađuje temu Odnosa s javnošću u kulturi na primjeru umjetničke galerije. Ona je odabrana kako bi se pobliže analiziralo i obradilo ovo specifično područje prakse odnosa s javnošću. Da bi se shvatili odnosi s javnošću u kulturi te koje se strategije i taktike koriste, najprije treba istražiti povijest i razvoj odnosa s javnošću općenito. Cilj rada je upoznati se s ulogom odnosa s javnošću u sektorima kulture i umjetnosti, istražiti alate, tehnike te temeljne procese planiranja kojima se služe osobe koje se bave komunikacijom u kulturi i umjetnosti u odnosu na suvremene društvene trendove. Rad se u manjoj mjeri oslanja na sekundarna istraživanja i referentnu literaturu s obzirom na netipičnost istraživanja ovog specifičnog područja. Stoga je rad uglavnom baziran na primarnom istraživanju koje ima dvije osnovne metodološke komponente.
Abstract (english)
The thesis deals with the topic of Public relations in culture on the example of an art gallery. The topic has been chosen in order to closely examine and elaborate the specific field of public relations. To understand public relations in culture and the strategies employed in the field, we must first look into the history and development of public relations in general. The purpose of the thesis is to shed light on the role of public relations in arts and culture and to examine tools, techniques and underlying processes of planning used by persons dealing with communication in culture and arts in relation to contemporary social trends. Due to its atypical research of a specific field, the thesis will be based on secondary research and reference literature to a smaller extent. It will thus be mostly based on primary research made up of two basic methodological components.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:107933
Study programmeTitle: Managing Business Communication
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica upravljanja poslovnim komunikacijama (stručni/a specijalist/specijalistica upravljanja poslovnim komunikacijama)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
Created on2018-11-22 12:28:10