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The analysis of the communication of the basketball club Cibona from Zagreb through social networks
Dora Jagodić (2018)
VERN University of Applied Sciences
Cite this document

Jagodić, D. (2018). Analiza komunikacije košarkaškog kluba Cibona na društvenim mrežama (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:072397

Jagodić, Dora. "Analiza komunikacije košarkaškog kluba Cibona na društvenim mrežama." Undergraduate thesis, VERN University of Applied Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:146:072397

Jagodić, Dora. "Analiza komunikacije košarkaškog kluba Cibona na društvenim mrežama." Undergraduate thesis, VERN University of Applied Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:146:072397

Jagodić, D. (2018). 'Analiza komunikacije košarkaškog kluba Cibona na društvenim mrežama', Undergraduate thesis, VERN University of Applied Sciences, accessed 18 October 2019, https://urn.nsk.hr/urn:nbn:hr:146:072397

Jagodić D. Analiza komunikacije košarkaškog kluba Cibona na društvenim mrežama [Undergraduate thesis]. Zagreb: VERN University of Applied Sciences; 2018 [cited 2019 October 18] Available at: https://urn.nsk.hr/urn:nbn:hr:146:072397

D. Jagodić, "Analiza komunikacije košarkaškog kluba Cibona na društvenim mrežama", Undergraduate thesis, VERN University of Applied Sciences, Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:146:072397

Metadata
TitleAnaliza komunikacije košarkaškog kluba Cibona na društvenim mrežama
Title (english)The analysis of the communication of the basketball club Cibona from Zagreb through social networks
AuthorDora Jagodić
MentorStana Odak Krasić (mentor)
GranterVERN University of Applied Sciences
Zagreb
Defense date and country2018-10-17, Croatia
Abstract
Sport je najraširenija društvena pojava i sastavni je dio života većine ljudi. Promicanje zdravog načina života odvija se najviše putem sportskih aktivnosti tako da je sport predmet interesa šire javnosti, a samim time i struke odnosa s javnošću. Nedovoljna ili nikakva sportska aktivnost može značajno utjecati na nedostatak kvalitete i zdravlja u životu pojedinaca. Nije samo nogomet „druga najvažnija sporedna stvar na svijetu“ već gotovo svi sportovi. Sport potiče razvoj trgovine, turizma, sportske industrije i povećava mogućnost zapošljavanja. Cilj ovog rada je proučiti i istražiti te analizirati komunikaciju košarkaškog kluba Cibona iz Zagreba putem društvenih mreža, odnosno njihovu komunikaciju s javnošću.
Abstract (english)
Sport is the most widespread social phenomenon and is an integral part of most people's lives. Promoting a healthy lifestyle takes place mostly through sports activities so sport is of interest to the general public, and thus to the public relations profession. Insufficient or no sport activity can significantly affect the lack of quality and health in individuals' lives. Not just football is "the second most important secondary thing in the world" but almost all sports. Sport promotes the development of trade, tourism, the sports industry and increases employment opportunities. The purpose of this paper is to study and investigate and analyze the communication of the basketball club Cibona from Zagreb through social networks and their communication with the public.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:072397
Study programmeTitle: Public Relations and Media Studies
Study programme type: professional
Study level: undergraduate
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
Created on2018-10-22 14:15:13