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The analysis of the communication of the basketball club Cibona from Zagreb through social networks
Dora Jagodić (2018)
VERN University of Applied Sciences
Cite this document...

Jagodić, D. (2018). Analiza komunikacije košarkaškog kluba Cibona na društvenim mrežama (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:072397

Jagodić, Dora. "Analiza komunikacije košarkaškog kluba Cibona na društvenim mrežama." Undergraduate thesis, VERN University of Applied Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:146:072397

Jagodić, Dora. "Analiza komunikacije košarkaškog kluba Cibona na društvenim mrežama." Undergraduate thesis, VERN University of Applied Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:146:072397

Jagodić, D. (2018). 'Analiza komunikacije košarkaškog kluba Cibona na društvenim mrežama', Undergraduate thesis, VERN University of Applied Sciences, accessed 23 February 2019, https://urn.nsk.hr/urn:nbn:hr:146:072397

Jagodić D. Analiza komunikacije košarkaškog kluba Cibona na društvenim mrežama [Undergraduate thesis]. Zagreb: VERN University of Applied Sciences; 2018 [cited 2019 February 23] Available at: https://urn.nsk.hr/urn:nbn:hr:146:072397

D. Jagodić, "Analiza komunikacije košarkaškog kluba Cibona na društvenim mrežama", Undergraduate thesis, VERN University of Applied Sciences, Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:146:072397

Metadata
TitleAnaliza komunikacije košarkaškog kluba Cibona na društvenim mrežama
AuthorDora Jagodić
Mentor(s)Stana Odak Krasić (thesis advisor)
Abstract
Sport je najraširenija društvena pojava i sastavni je dio života većine ljudi. Promicanje zdravog načina života odvija se najviše putem sportskih aktivnosti tako da je sport predmet interesa šire javnosti, a samim time i struke odnosa s javnošću. Nedovoljna ili nikakva sportska aktivnost može značajno utjecati na nedostatak kvalitete i zdravlja u životu pojedinaca. Nije samo nogomet „druga najvažnija sporedna stvar na svijetu“ već gotovo svi sportovi. Sport potiče razvoj trgovine, turizma, sportske industrije i povećava mogućnost zapošljavanja. Cilj ovog rada je proučiti i istražiti te analizirati komunikaciju košarkaškog kluba Cibona iz Zagreba putem društvenih mreža, odnosno njihovu komunikaciju s javnošću.
Keywordssport public relations public relations in sports social networks communication basketball
Parallel title (English)The analysis of the communication of the basketball club Cibona from Zagreb through social networks
GranterVERN University of Applied Sciences
PlaceZagreb
StateCroatia
Scientific field, discipline, subdiscipline
Study programme typeprofessional
Study levelundergraduate
Study programmePublic Relations and Media Studies
Genreundergraduate thesis
Language Croatian
Defense date2018-10-17
Parallel abstract (English)
Sport is the most widespread social phenomenon and is an integral part of most people's lives. Promoting a healthy lifestyle takes place mostly through sports activities so sport is of interest to the general public, and thus to the public relations profession. Insufficient or no sport activity can significantly affect the lack of quality and health in individuals' lives. Not just football is "the second most important secondary thing in the world" but almost all sports. Sport promotes the development of trade, tourism, the sports industry and increases employment opportunities. The purpose of this paper is to study and investigate and analyze the communication of the basketball club Cibona from Zagreb through social networks and their communication with the public.
Parallel keywords (Croatian)sport odnosi s javnošću odnosi s javnošću u sportu društvene mreže komunikacija košarka
Resource typetext
Access conditionAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:146:072397