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The influence of distribution channels in the hotel business
Dino Čepo (2018)
VERN University of Applied Sciences
Cite this document...

Čepo, D. (2018). Utjecaj distribucijskih kanala na poslovanje hotela (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:783531

Čepo, Dino. "Utjecaj distribucijskih kanala na poslovanje hotela." Undergraduate thesis, VERN University of Applied Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:146:783531

Čepo, Dino. "Utjecaj distribucijskih kanala na poslovanje hotela." Undergraduate thesis, VERN University of Applied Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:146:783531

Čepo, D. (2018). 'Utjecaj distribucijskih kanala na poslovanje hotela', Undergraduate thesis, VERN University of Applied Sciences, accessed 23 February 2019, https://urn.nsk.hr/urn:nbn:hr:146:783531

Čepo D. Utjecaj distribucijskih kanala na poslovanje hotela [Undergraduate thesis]. Zagreb: VERN University of Applied Sciences; 2018 [cited 2019 February 23] Available at: https://urn.nsk.hr/urn:nbn:hr:146:783531

D. Čepo, "Utjecaj distribucijskih kanala na poslovanje hotela", Undergraduate thesis, VERN University of Applied Sciences, Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:146:783531

Metadata
TitleUtjecaj distribucijskih kanala na poslovanje hotela
AuthorDino Čepo
Mentor(s)Josipa Jutt Ferlan (thesis advisor)
Abstract
Prošlo je vrijeme kada su gosti dugi niz godina ljetovali na istom mjestu. Osim toga, i turističke navike gostiju uvelike su se promijenile. Danas gotovo 83% gostiju koristi internet za rezerviranje putovanja pa ne čudi da su informacijska komunikacijska tehnologija uvelike promijenili distribucijske kanale u hotelijerstvu. Osim toga, u današnje vrijeme i konkurencija je sve jača tako da je postalo neophodno privući i zadržati svakog gosta, a glavni cilj hotelijera je popuniti svoje turističke aranžmane jer jednom neprodani su i zauvijek izgubljeni. U skladu s prethodno navedenim, tema ovog rada je Utjecaj distribucijskih kanala na poslovanje hotela, a glavni naglasak je na analizi tradicionalnih i suvremenih distribucijskih kanala koje hoteli koriste, kao i na primjerima iz prakse kako to rade neki od hotela.
Keywordstourism marketing mix distribution channels sales hotel industry
Parallel title (English)The influence of distribution channels in the hotel business
GranterVERN University of Applied Sciences
PlaceZagreb
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Study programme typeprofessional
Study levelundergraduate
Study programmeTourism; specializations in: Tourism Management, Hotel Management
Study specializationTourism Management
Academic title abbreviationbacc. oec.
Genreundergraduate thesis
Language Croatian
Defense date2018-09-24
Parallel abstract (English)
The time when guests were spending many years in the same place is now history. In addition, tourist habits have changed considerably. Today, almost 83% guests use internet to book their travel, so it is no surprise that information communication technology has greatly altered the distribution channels in hotel business. Additionally, today's competition is getting stronger so it has become necessary to attract and retain every guest, and the main goal of the hoteliers is to fill out their tourist arrangements, because what is once unsold is lost forever. In line with the above mentioned, the topic of this paper is influence of distribution channels on hotel business, and the main goal is emphasized by analyzing traditional and contemporary distribution channels used by hotels as well as by examples of how some of the hotels operate.
Parallel keywords (Croatian)turizam marketinški miks distribucijski kanali prodaja hotelijerstvo
Resource typetext
Access conditionAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:146:783531