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undergraduate thesis
Utjecaj distribucijskih kanala na poslovanje hotela
2018. urn:nbn:hr:146:783531
Čepo, Dino
VERN University

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Čepo, D. (2018). Utjecaj distribucijskih kanala na poslovanje hotela (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:783531

Čepo, Dino. "Utjecaj distribucijskih kanala na poslovanje hotela." Undergraduate thesis, VERN University , 2018. https://urn.nsk.hr/urn:nbn:hr:146:783531

Čepo, Dino. "Utjecaj distribucijskih kanala na poslovanje hotela." Undergraduate thesis, VERN University , 2018. https://urn.nsk.hr/urn:nbn:hr:146:783531

Čepo, D. (2018). 'Utjecaj distribucijskih kanala na poslovanje hotela', Undergraduate thesis, VERN University , accessed 13 October 2024, https://urn.nsk.hr/urn:nbn:hr:146:783531

Čepo D. Utjecaj distribucijskih kanala na poslovanje hotela [Undergraduate thesis]. Zagreb: VERN University ; 2018 [cited 2024 October 13] Available at: https://urn.nsk.hr/urn:nbn:hr:146:783531

D. Čepo, "Utjecaj distribucijskih kanala na poslovanje hotela", Undergraduate thesis, VERN University , Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:146:783531

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Metadata
TitleUtjecaj distribucijskih kanala na poslovanje hotela
Title (english)The influence of distribution channels in the hotel business
AuthorDino Čepo
MentorJosipa Jutt Ferlan (mentor)
GranterVERN University
Zagreb
Defense date and country2018-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Prošlo je vrijeme kada su gosti dugi niz godina ljetovali na istom mjestu. Osim toga, i turističke navike gostiju uvelike su se promijenile. Danas gotovo 83% gostiju koristi internet za rezerviranje putovanja pa ne čudi da su informacijska komunikacijska tehnologija uvelike promijenili distribucijske kanale u hotelijerstvu. Osim toga, u današnje vrijeme i konkurencija je sve jača tako da je postalo neophodno privući i zadržati svakog gosta, a glavni cilj hotelijera je popuniti svoje turističke aranžmane jer jednom neprodani su i zauvijek izgubljeni. U skladu s prethodno navedenim, tema ovog rada je Utjecaj distribucijskih kanala na poslovanje hotela, a glavni naglasak je na analizi tradicionalnih i suvremenih distribucijskih kanala koje hoteli koriste, kao i na primjerima iz prakse kako to rade neki od hotela.
Abstract (english)
The time when guests were spending many years in the same place is now history. In addition, tourist habits have changed considerably. Today, almost 83% guests use internet to book their travel, so it is no surprise that information communication technology has greatly altered the distribution channels in hotel business. Additionally, today's competition is getting stronger so it has become necessary to attract and retain every guest, and the main goal of the hoteliers is to fill out their tourist arrangements, because what is once unsold is lost forever. In line with the above mentioned, the topic of this paper is influence of distribution channels on hotel business, and the main goal is emphasized by analyzing traditional and contemporary distribution channels used by hotels as well as by examples of how some of the hotels operate.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:783531
Study programmeTitle: Tourism; specializations in: Tourism Management, Hotel Management
Course: Tourism Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-10-16 12:04:03