prikaz prve stranice dokumenta Analiza televizijskog sučeljavanja Andreja Plenkovića i Zorana Milanovića
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undergraduate thesis
Analiza televizijskog sučeljavanja Andreja Plenkovića i Zorana Milanovića
2018. urn:nbn:hr:146:519306
Gotovina, Ana
VERN University

Cite this document

Gotovina, A. (2018). Analiza televizijskog sučeljavanja Andreja Plenkovića i Zorana Milanovića (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:519306

Gotovina, Ana. "Analiza televizijskog sučeljavanja Andreja Plenkovića i Zorana Milanovića." Undergraduate thesis, VERN University , 2018. https://urn.nsk.hr/urn:nbn:hr:146:519306

Gotovina, Ana. "Analiza televizijskog sučeljavanja Andreja Plenkovića i Zorana Milanovića." Undergraduate thesis, VERN University , 2018. https://urn.nsk.hr/urn:nbn:hr:146:519306

Gotovina, A. (2018). 'Analiza televizijskog sučeljavanja Andreja Plenkovića i Zorana Milanovića', Undergraduate thesis, VERN University , accessed 21 December 2024, https://urn.nsk.hr/urn:nbn:hr:146:519306

Gotovina A. Analiza televizijskog sučeljavanja Andreja Plenkovića i Zorana Milanovića [Undergraduate thesis]. Zagreb: VERN University ; 2018 [cited 2024 December 21] Available at: https://urn.nsk.hr/urn:nbn:hr:146:519306

A. Gotovina, "Analiza televizijskog sučeljavanja Andreja Plenkovića i Zorana Milanovića", Undergraduate thesis, VERN University , Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:146:519306

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Metadata
TitleAnaliza televizijskog sučeljavanja Andreja Plenkovića i Zorana Milanovića
Title (english)Analysis of the television debate between Zoran Milanović and Andrej Plenković
AuthorAna Gotovina
MentorDavor Stanković (mentor)
GranterVERN University
Zagreb
Defense date and country2018-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
Govorništvo i persuazija neodvojivi su još od antike, no suvremeni mediji kojima govornici komuniciraju s auditorijem dijelom modificiraju govorničke i persuazivne strategije. U diskursu političke retorike televizija je medij na koji se osobito polaže pažnja, a televizijsko predizborno sučeljavanje, kao medijski događaj iznimnog dosega među televizijskom publikom, važan je element ukupnog predizbornog nastupa političara. Rad donosi analizu televizijskog sučeljavanja Zorana Milanovića i Andreja Plenkovića održanog 2016. godine uoči izvanrednih parlamentarnih izbora u Hrvatskoj. Analizom prema metodi studije slučaja žele se istražiti retoričke sposobnosti te učinkovitost govorničkih nastupa i u persuazivnoj dimenziji. Analiza je pokazala podjednake govorničke vještine obaju govornika, a persuazivni učinak na tvrdo ukorijenjene stavove nije bio prisutan. No persuazija osnaženja već postojećeg stava i persuazija prema neodlučnima kod Plenkovića je bila učinkovita. Ukupno gledano, persuazivno je učinkovitiji bio do tada široj javnosti nepoznati Andrej Plenković.
Abstract (english)
Rhetoric and persuasion are inseparable from ancient Greek, but the contemporary media communicated by the speakers with the auditorium partly modifies rhetorical and persuasive strategies. In the discourse of political rhetoric, television is a media that is particularly interesting, and television pre-election debate, as a media event of exceptional reach among the television audience, is an important element of the overall pre-election performance of politicians. This paper presents an analysis of the television debate between Zoran Milanović and Andrej Plenković held in 2016, before the parliamentary elections in Croatia. Analysis made by case study methodology aims to explore rhetorical abilities and the effectiveness of speech performances in a persuasive dimension. The analysis showed the same rhetorical skills of both speakers, but the persuasive effect on very firm attitudes was not made. Plenković was effective at the persuasion of the empowerment of the existing attitude and persuasion of the undecided. Overall, more effective was Andrej Plenković, previously unknown to the larger audience.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:519306
Study programmeTitle: Public Relations and Media Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-09-25 14:43:47