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The organisation of a special event and public relations as shown on the example of Advent manifestation
Gabriel Janković (2018)
VERN University of Applied Sciences
Cite this document

Janković, G. (2018). Organizacija posebnog događanja i odnosi s javnošću na primjeru adventske manifestacije (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:735160

Janković, Gabriel. "Organizacija posebnog događanja i odnosi s javnošću na primjeru adventske manifestacije." Undergraduate thesis, VERN University of Applied Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:146:735160

Janković, Gabriel. "Organizacija posebnog događanja i odnosi s javnošću na primjeru adventske manifestacije." Undergraduate thesis, VERN University of Applied Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:146:735160

Janković, G. (2018). 'Organizacija posebnog događanja i odnosi s javnošću na primjeru adventske manifestacije', Undergraduate thesis, VERN University of Applied Sciences, accessed 21 November 2019, https://urn.nsk.hr/urn:nbn:hr:146:735160

Janković G. Organizacija posebnog događanja i odnosi s javnošću na primjeru adventske manifestacije [Undergraduate thesis]. Zagreb: VERN University of Applied Sciences; 2018 [cited 2019 November 21] Available at: https://urn.nsk.hr/urn:nbn:hr:146:735160

G. Janković, "Organizacija posebnog događanja i odnosi s javnošću na primjeru adventske manifestacije", Undergraduate thesis, VERN University of Applied Sciences, Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:146:735160

Metadata
TitleOrganizacija posebnog događanja i odnosi s javnošću na primjeru adventske manifestacije
Title (english)The organisation of a special event and public relations as shown on the example of Advent manifestation
AuthorGabriel Janković
MentorBoris Hajoš (mentor)
GranterVERN University of Applied Sciences
Zagreb
Defense date and country2018-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
Tema je ovoga rada analiza posebne adventske manifestacije pod nazivom „Advent u Karlovcu“. U radu će se utvrditi općenita organizacija događaja te što je sve potrebno da bi se organizirala adventska manifestacija. Analizirana je prva godina održavanja Adventa u Karlovcu te je prikazan koncept i dizajn, a utvrđeni su svi komunikacijski alati koji su korišteni u komunikaciji s javnostima. Prikazan je točan proračun Adventa u Karlovcu i profit koji je ostvaren. Razna istraživanja organizatora Adventa u Karlovcu pokazala su kako je ovakav tip manifestacije izuzetno potreban te s obzirom na uspješnu prvu godinu, očekivanja javnosti su još i veća za iduću godinu što predstavlja izuzetno velik izazov organizacijskom timu. Upravo zbog toga u radu su ponuđeni i prijedlozi za poboljšanje i još kvalitetniju komunikaciju za iduću godinu Adventa u Karlovcu. Ovakva manifestacija vrlo je poželjna kod ciljanih skupina pa je zbog toga potreban dodatan napredak u svim poljima organizacije. Upravo zbog toga, glavni dio ovoga rada čine prijedlozi za poboljšanja i komunikacijsku strategiju Adventa u Karlovcu 2018. godine.
Abstract (english)
The topic of this work is the analysis of a special advent manifestation called ''Advent in Karlovac''. This paper is about the overall organisation of the event and all that is necessary to organise such a manifestation. The subject of the analysis is the first year of the Advent in Karlovac with the concept and the design shown along with all the communication tools used when communicating with the media. The precise budget and the profit are also presented. The organisers of the Advent in Karlovac conducted various surveys which showed that this type of a manifestation is truly needed in the town. Due to the highly successful first year of the manifestation, the expectations of the public are even higher for the next year, which is a great challenge for the organisation team. Having this in mind, suggestions for improving the overall manifestation along with the quality of the communication for the next year are also presented in the paper. Since this type of a manifestation is very desirable among the target groups, there is a need for additional improvement in every aspect of the organisation. For this reason, the main part of this work are suggestions for improvement and communication strategy of the Advent in Karlovac 2018.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:735160
Study programmeTitle: Public Relations and Media Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
Created on2018-09-21 13:47:40