The topic of this work is the analysis of a special advent manifestation called ''Advent in Karlovac''. This paper is about the overall organisation of the event and all that is necessary to organise such a manifestation. The subject of the analysis is the first year of the Advent in Karlovac with the concept and the design shown along with all the communication tools used when communicating with the media. The precise budget and the profit are also presented. The organisers of the Advent in Karlovac conducted various surveys which showed that this type of a manifestation is truly needed in the town. Due to the highly successful first year of the manifestation, the expectations of the public are even higher for the next year, which is a great challenge for the organisation team. Having this in mind, suggestions for improving the overall manifestation along with the quality of the communication for the next year are also presented in the paper. Since this type of a manifestation is very desirable among the target groups, there is a need for additional improvement in every aspect of the organisation. For this reason, the main part of this work are suggestions for improvement and communication strategy of the Advent in Karlovac 2018.