Conceptual-narrative Frames as a Linguistic Tool in Political Communication

Borčić, Nikolina

Scientific paper - Original scientific paper

Conceptual-narrative Frames as a Linguistic Tool in Political Communication

In: Mediterranean : Impressions, Concepts, Stories. Zagreb: Institute of Social Sciences Ivo Pilar; VERN' Group; Croatian Academy of Sciences and Arts, Scientific Council of Anthropological Research (HAZU), 2021. pp. 383-397. urn:nbn:hr:146:479375

Borčić, Nikolina

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Mediterranean : Impressions, Concepts, Stories | Book

Cite this document

APA 6th Edition

Borčić, N. (2021). Conceptual-narrative Frames as a Linguistic Tool in Political Communication. Mediterranean : Impressions, Concepts, Stories (pp. 383-397). Zagreb: Institute of Social Sciences Ivo Pilar; VERN' Group; Croatian Academy of Sciences and Arts, Scientific Council of Anthropological Research (HAZU). Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:479375

MLA 8th Edition

Borčić, Nikolina. "Conceptual-narrative Frames as a Linguistic Tool in Political Communication." Mediterranean : Impressions, Concepts, Stories, Institute of Social Sciences Ivo Pilar; VERN' Group; Croatian Academy of Sciences and Arts, Scientific Council of Anthropological Research (HAZU), 2021, pp. 383-397. https://urn.nsk.hr/urn:nbn:hr:146:479375

Chicago 17th Edition

Borčić, Nikolina. "Conceptual-narrative Frames as a Linguistic Tool in Political Communication." In Mediterranean : Impressions, Concepts, Stories, 383-397. Zagreb: Institute of Social Sciences Ivo Pilar; VERN' Group; Croatian Academy of Sciences and Arts, Scientific Council of Anthropological Research (HAZU), 2021. Accessed 2025 April 16. https://urn.nsk.hr/urn:nbn:hr:146:479375

Harvard

Borčić, N. (2021) 'Conceptual-narrative Frames as a Linguistic Tool in Political Communication', Mediterranean : Impressions, Concepts, Stories, Institute of Social Sciences Ivo Pilar; VERN' Group; Croatian Academy of Sciences and Arts, Scientific Council of Anthropological Research (HAZU), Zagreb, pp. 383-397. Available at: https://urn.nsk.hr/urn:nbn:hr:146:479375 (Accessed 16 April 2025)

Vancouver

Borčić N. Conceptual-narrative Frames as a Linguistic Tool in Political Communication. Mediterranean : Impressions, Concepts, Stories. Zagreb: Institute of Social Sciences Ivo Pilar; VERN' Group; Croatian Academy of Sciences and Arts, Scientific Council of Anthropological Research (HAZU); 2021. Pp. 383-397. [cited 2025 April 16] Available at: https://urn.nsk.hr/urn:nbn:hr:146:479375

IEEE

N. Borčić, "Conceptual-narrative Frames as a Linguistic Tool in Political Communication", Mediterranean : Impressions, Concepts, Stories Zagreb: Institute of Social Sciences Ivo Pilar; VERN' Group; Croatian Academy of Sciences and Arts, Scientific Council of Anthropological Research (HAZU), 2021. [Online] Available at: https://urn.nsk.hr/urn:nbn:hr:146:479375 [Accessed: 16 April 2025]

Cite this item: https://urn.nsk.hr/urn:nbn:hr:146:479375

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Metadata

Title (english)	Conceptual-narrative Frames as a Linguistic Tool in Political Communication
Author	Nikolina Borčić
Author's institution	VERN University
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Information and Communication Sciences
Abstract (english)	This paper aims to analyse the use of communication tools in order to explore the way in which politicians primarily, and then media indirectly, govern political images by using the narrative frames within political statements. The main focus is therefore to analyse the media texts about chosen Croatian politicians in order to provide an observation of linguisticcommunicative narrative strategies used by politicians and their impact on political images. This method of analysis of political text within the media discourse includes an approach both from a linguistic and from a communicative perspective. A total of 100 media texts have been empirically analysed by using first quantitative and qualitative analysis of linguistic data, followed by narrative analysis. The analysis covers the period from the day of the Presidential Election on 5 January 2020 until the Parliamentary Election on 5 July 2020. The media texts which covered the topic on chosen politicians have been isolated by searching the most read Croatian portals in the period of analysis. The results suggest two basic conceptual frameworks, the frame of responsibility and the frame of competence, within which are identified narratives based on master myths (Lule, 2001) of victim, scapegoat, hero, good mother, trickster and another world.
Keywords (english)
Language	english
Publication type	Scientific paper - Original scientific paper
Publication status	Published
Peer review	Peer review - international
Publication version	Published version
Publication title	Mediterranean : Impressions, Concepts, Stories
Series title	Mediterranean Issues
Numbering	vol. 3, pp. 383-397
ISBN	978-953-7964-96-2 (Institute of Social Sciences Ivo Pilar)
ISBN	978-953-8101-06-9 (VERN' Group)
URN:NBN	urn:nbn:hr:146:479375
Publication	2021
Conference	Title: Mediterranean Islands Conferece Acronym: MIC Location: Vis, Croatia Start date: 2020-09-16 End date: 2020-09-19 Assembly type: Lecture
Type of resource	Text
Publisher	Institute of Social Sciences Ivo Pilar; VERN' Group; Croatian Academy of Sciences and Arts, Scientific Council of Anthropological Research (HAZU)
Publishing place	Zagreb
Access conditions	Open access
Terms of use
Created on	2025-04-15 12:22:07