In this final paper, the attitudes of the target public about the advertising campaigns of BMW motorcycles are analyzed. The work is specifically focused on the analysis of attitudes related to two motorcycle models, namely the BMW R 1250 RT and BMW CE 02, and their target audiences, which were previously selected for those two models based on BMW's internal documents and the common interests of age groups towards these models. This paper also presents other topics closely related to the analysis of attitudes. In other words, to fully elaborate the entire area, the work is completed with topics such as the development and peculiarities of advertising, some types of advertising campaigns and some of the advertising tactics in the automotive industry as well as the challenges and the future of advertising in that industry are listed. The paper also presents a detailed analysis of the survey that was intended for those targe audiences, and the survey questionnaire collected the answers of 60 respondents. Through the survey questionnaire conducted, it can be concluded that a large number of respondents are very well acquainted with the research models and also that some believe that there is potential for better promotion and better presentation of the campaign for these models. Likewise, the BMW brand is usually seen as a brand which has a certain reputation that is accompanied by a certain price, and some would say that this price is solely due to the brand they have created The aim of this paper was also to define the opinions that respondents have towards advertising campaigns and to understand their first impressions but also what attracts them through these advertising campaigns. The second goal of this paper was to analyze attitudes, that is, positive and, if there are any, negative aspects of advertising campaigns towards these attitudes, but also to try to understand what lies behind such attitudes.