prikaz prve stranice dokumenta Uloga gastronomskih festivala u brendiranju Zagreba
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undergraduate thesis
Uloga gastronomskih festivala u brendiranju Zagreba
2025. urn:nbn:hr:146:045074
Horvat, Marijana
VERN University

Cite this document

Horvat, M. (2025). Uloga gastronomskih festivala u brendiranju Zagreba (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:045074

Horvat, Marijana. "Uloga gastronomskih festivala u brendiranju Zagreba." Undergraduate thesis, VERN University , 2025. https://urn.nsk.hr/urn:nbn:hr:146:045074

Horvat, Marijana. "Uloga gastronomskih festivala u brendiranju Zagreba." Undergraduate thesis, VERN University , 2025. https://urn.nsk.hr/urn:nbn:hr:146:045074

Horvat, M. (2025). 'Uloga gastronomskih festivala u brendiranju Zagreba', Undergraduate thesis, VERN University , accessed 01 April 2025, https://urn.nsk.hr/urn:nbn:hr:146:045074

Horvat M. Uloga gastronomskih festivala u brendiranju Zagreba [Undergraduate thesis]. Zagreb: VERN University ; 2025 [cited 2025 April 01] Available at: https://urn.nsk.hr/urn:nbn:hr:146:045074

M. Horvat, "Uloga gastronomskih festivala u brendiranju Zagreba", Undergraduate thesis, VERN University , Zagreb, 2025. Available at: https://urn.nsk.hr/urn:nbn:hr:146:045074

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Metadata
TitleUloga gastronomskih festivala u brendiranju Zagreba
Title (english)The role of food festivals in branding Zagreb
AuthorMarijana Horvat
MentorKrešimir Dabo (mentor)
GranterVERN University
Zagreb
Defense date and country2025, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Događanja, konvencije i drugi sastanci jedan su od najbrže rastućih sektora unutar turističke industrije. Imidž destinacije utječe na proces donošenja odluka i uvjetuje ponašanje turista nakon donošenja odluke. Događaji mogu biti pokretač imidža i brendiranja odredišta, a turistička ponuda s raznolikim događanjima pogoduje imidžu destinacije. Događaji privlače veliki broj turista i osiguravaju široku medijsku vidljivost destinacijama. Ovaj rad fokusira se na gastronomske festivale i njegov utjecaj na imidž grada Zagreba. U istraživačkom dijelu rada pomoću online anketnog upitnika analiziraju se stavovi posjetitelja koji su unutar godinu dana posjetili bar jedan od održanih gastronomskih festivala u Zagrebu. Rezultati istraživanja su odgovorili na postavljena istraživačka pitanja te potvrdili hipoteze navedene u metodološkom okviru. Ispitanici uglavnom pozitivno doživljavaju gastronomske festivale u Zagrebu te ih ponovno namjeravaju posjetiti. Također, ispitanici smatraju da gastronomski festivali doprinose pozitivnijem imidžu grada Zagreba kao turističke destinacije. Unatoč pozitivnom stavu, ispitanici smatraju da je nužno uvesti određene promjene radi unaprjeđenja festivala.
Abstract (english)
The sector covering events, conventions, and meetings is rapidly expanding in the tourism industry. The way a destination is perceived plays a crucial role in decision-making by tourists and influences their behavior after making their decision. Events can significantly shape the image and branding of a destination, and a diverse range of events enhances its appeal. Such events draw large numbers of visitors and increase media exposure for the destinations. This paper examines the impact of food festivals on the image of the City of Zagreb. The research section of the paper relies on an online survey to provide insights from visitors who attended at least one food festival in Zagreb over the past year. The findings address the research questions and support the hypotheses outlined in the methodology. Overall, respondents expressed a favorable view of the food festivals in Zagreb and indicated a desire to attend again. They also acknowledged that the festivals have a positive influence on the city’s image as a tourist destination. However, they also suggested certain improvements to enhance the festival experience.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:045074
Study programmeTitle: Tourism and Hotel Management; specializations in: Tourism management, Hotel management
Course: Tourism management
Study programme type: professional
Study level: undergraduate
Academic / professional title: prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2025-03-31 09:20:54