prikaz prve stranice dokumenta Analiza stavova i navika hrvatskih potrošača o korištenju online prodajnih kanala
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graduate thesis
Analiza stavova i navika hrvatskih potrošača o korištenju online prodajnih kanala
2025. urn:nbn:hr:146:705904
Slačanac, Borna
VERN University

Cite this document

Slačanac, B. (2025). Analiza stavova i navika hrvatskih potrošača o korištenju online prodajnih kanala (Graduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:705904

Slačanac, Borna. "Analiza stavova i navika hrvatskih potrošača o korištenju online prodajnih kanala." Graduate thesis, VERN University , 2025. https://urn.nsk.hr/urn:nbn:hr:146:705904

Slačanac, Borna. "Analiza stavova i navika hrvatskih potrošača o korištenju online prodajnih kanala." Graduate thesis, VERN University , 2025. https://urn.nsk.hr/urn:nbn:hr:146:705904

Slačanac, B. (2025). 'Analiza stavova i navika hrvatskih potrošača o korištenju online prodajnih kanala', Graduate thesis, VERN University , accessed 18 February 2025, https://urn.nsk.hr/urn:nbn:hr:146:705904

Slačanac B. Analiza stavova i navika hrvatskih potrošača o korištenju online prodajnih kanala [Graduate thesis]. Zagreb: VERN University ; 2025 [cited 2025 February 18] Available at: https://urn.nsk.hr/urn:nbn:hr:146:705904

B. Slačanac, "Analiza stavova i navika hrvatskih potrošača o korištenju online prodajnih kanala", Graduate thesis, VERN University , Zagreb, 2025. Available at: https://urn.nsk.hr/urn:nbn:hr:146:705904

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Metadata
TitleAnaliza stavova i navika hrvatskih potrošača o korištenju online prodajnih kanala
Title (english)Analysis of the attitudes and habits of Croatian consumers on the use of online sales channels
AuthorBorna Slačanac
MentorJadranka Ivanković (mentor)
GranterVERN University
Zagreb
Defense date and country2025, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Pozornost ovoga rada bila je usmjerena na istraživanje potrošačkih navika u online kupovini, analizu korištenih distribucijskih modela u Hrvatskoj i identifikaciju prednosti, nedostataka i preporuka za unaprjeđenje online prodaje u zemlji. Studija je usmjerena na potrošače u Hrvatskoj s ciljem analize njihova ponašanja u online kupovini, s naglaskom na vrste proizvoda koje najčešće kupuju na internetu, učestalost korištenja online trgovina u odnosu na fizičke trgovine i faktore koji utječu na njihov izbor online kupovine. Metode istraživanja korištene u radu su testna fokusna grupa, na temelju koje je formiran anketni upitnik proveden pomoću Googleova obrasca na uzorku od 137 ispitanika. Istraživanje je pokazalo da se sve više ljudi okreće kupovini na internetu, gdje nabavljaju raznovrsne proizvode – od odjeće, elektronike, hrane pa do namještaja, alata i opreme za automobile, ostavljajući tradicionalnu trgovinu sve više iza sebe.
Abstract (english)
In this research paper, the focus was on researching consumer habits in online shopping, analysis of distribution models used in Croatia, and identification of advantages, disadvantages and recommendations for improving online sales in the country. The study is aimed at consumers in Croatia with the purpose of analyzing their online shopping behavior, including what they prefer to buy online, how often they use online sales channels compared to traditional retail channels, and what factors influence their decision to buy online. The research methods used in the paper were a test focus group based on which a survey questionnaire was formed and administered to 137 respondents with the help of Google forms. Research has shown that nowadays people are increasingly turning to online shopping, where they buy everything from clothes, electronics, food to furniture, tools and car equipment, leaving the traditional store more and more behind.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:705904
Study programmeTitle: Entrepreneurial Management
Study programme type: professional
Study level: graduate
Academic / professional title: magistar/magistra poduzetničkog menadžmenta (magistar/magistra poduzetničkog menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2025-02-17 12:38:27