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undergraduate thesis
Analiza percepcije javnosti o (ne)uspješnosti slavnih osoba
2024. urn:nbn:hr:146:604961
Deak, Lucia
VERN University

Cite this document

Deak, L. (2024). Analiza percepcije javnosti o (ne)uspješnosti slavnih osoba (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:604961

Deak, Lucia. "Analiza percepcije javnosti o (ne)uspješnosti slavnih osoba." Undergraduate thesis, VERN University , 2024. https://urn.nsk.hr/urn:nbn:hr:146:604961

Deak, Lucia. "Analiza percepcije javnosti o (ne)uspješnosti slavnih osoba." Undergraduate thesis, VERN University , 2024. https://urn.nsk.hr/urn:nbn:hr:146:604961

Deak, L. (2024). 'Analiza percepcije javnosti o (ne)uspješnosti slavnih osoba', Undergraduate thesis, VERN University , accessed 29 December 2024, https://urn.nsk.hr/urn:nbn:hr:146:604961

Deak L. Analiza percepcije javnosti o (ne)uspješnosti slavnih osoba [Undergraduate thesis]. Zagreb: VERN University ; 2024 [cited 2024 December 29] Available at: https://urn.nsk.hr/urn:nbn:hr:146:604961

L. Deak, "Analiza percepcije javnosti o (ne)uspješnosti slavnih osoba", Undergraduate thesis, VERN University , Zagreb, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:146:604961

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Metadata
TitleAnaliza percepcije javnosti o (ne)uspješnosti slavnih osoba
Title (english)Analysis of public perception of the (un)success of celebrities
AuthorLucia Deak
MentorSilvana Fratrić Kunac (mentor)
GranterVERN University
Zagreb
Defense date and country2024-10-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
U današnjem svijetu slavne osobe su postale značajne u oblikovanju društvenih i kulturnih normi. Završni rad je istraživao percepciju javnosti o uspjehu i neuspjehu slavnih osoba naglašavajući ulogu medija i društvenih mreža, ali i samog identiteta slavnih osoba u oblikovanju tih stavova. Društvene mreže omogućuju brzu razmjenu informacija te na temelju tih informacija utječu na pojedince u kreiranju određenog mišljenja o slavnim osobama. U radu je stavljen naglasak na upravljanje imidžem slavnih osoba jer značajno utječe na percepciju javnosti o slavnim osobama. Cilj rada bio je ispitati percepciju javnosti o(ne)uspjehu slavnih osoba. Istraživački dio proveden je kvantitativnim istraživanjem, odnosno anketnim upitnikom provedenim na ukupno 102 ispitanika. Rezultati istraživanja pokazuju kako javnost percipira slavne ličnosti načelno pozitivno. Međutim, ta percepcija varira ovisno o kontekstu njihove prezentacije, sklonosti kontroverzi, skandalima ili poželjnom ponašanju.
Abstract (english)
In today's world, celebrities have become significant in shaping social and cultural norms. This final paper investigates public perception of the success and failure of celebrities, emphasizing the role of the media and social networks and the celebrities' own identities in shaping these attitudes. Social networks enable the rapid exchange of information, which in turn influences individuals' opinions about celebrities. The paper focuses on celebrity image management because it significantly affects the public's perception of celebrities. The aim of the paper was to examine the public's perception of the (un)success of celebrities. The research part was carried out using quantitative methods, specifically a questionnaire conducted on total of 102 respondents. The research results show that the public views celebrities positively, although this perception varies depending on the context in which they are presented, including their involvement in controversies, scandals, or desirable behavior.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:604961
Study programmeTitle: Public Relations and Media Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću (prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-11-07 15:50:29