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undergraduate thesis
Uloga influencera u donošenju odluka generacije Y i Z o planiranju vlastitih putovanja
2024. urn:nbn:hr:146:867278
Vugrin, Ema
VERN University

Cite this document

Vugrin, E. (2024). Uloga influencera u donošenju odluka generacije Y i Z o planiranju vlastitih putovanja (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:867278

Vugrin, Ema. "Uloga influencera u donošenju odluka generacije Y i Z o planiranju vlastitih putovanja." Undergraduate thesis, VERN University , 2024. https://urn.nsk.hr/urn:nbn:hr:146:867278

Vugrin, Ema. "Uloga influencera u donošenju odluka generacije Y i Z o planiranju vlastitih putovanja." Undergraduate thesis, VERN University , 2024. https://urn.nsk.hr/urn:nbn:hr:146:867278

Vugrin, E. (2024). 'Uloga influencera u donošenju odluka generacije Y i Z o planiranju vlastitih putovanja', Undergraduate thesis, VERN University , accessed 02 December 2024, https://urn.nsk.hr/urn:nbn:hr:146:867278

Vugrin E. Uloga influencera u donošenju odluka generacije Y i Z o planiranju vlastitih putovanja [Undergraduate thesis]. Zagreb: VERN University ; 2024 [cited 2024 December 02] Available at: https://urn.nsk.hr/urn:nbn:hr:146:867278

E. Vugrin, "Uloga influencera u donošenju odluka generacije Y i Z o planiranju vlastitih putovanja", Undergraduate thesis, VERN University , Zagreb, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:146:867278

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Metadata
TitleUloga influencera u donošenju odluka generacije Y i Z o planiranju vlastitih putovanja
Title (english)The role of influencers in making decisions of generations Y and Z about planning their own trips
AuthorEma Vugrin
MentorDiana Plantić Tadić (mentor)
GranterVERN University
Zagreb
Defense date and country2024-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U današnje vrijeme svi pričaju o influencerima koji su sveprisutni. Nezamislivo je lansirati proizvod, a ne uključiti ih u promociju. Svrha ovog rada je istražiti ulogu influencera u donošenju odluka generacije Y i Z o planiranju vlastitih putovanja. Istraživanje je provedeno putem ankete. Anketa je napravljena u Google forms obrascu, a uzorak čini 165 ispitanika od kojih 112 pripada generaciji Z i 56 pripada generaciji Y. Koristeći društvene mreže, influenceri pružaju velik broj informacija, vizualnog sadržaja, recenzija i osobnih preporuka koje mogu značajno utjecati na odluke o putovanjima. Također, u radu se istražilo koje platforme generacije Y i Z najviše koriste za prikupljanje informacija i gdje pronalaze inspiraciju za putovanja. Istraživanjem se uočila mala razlika između generacija i njihovih različitih preferencija.
Abstract (english)
Nowadays, everyone is talking about influencers who are ubiquitous. It is unthinkable to launch a product and not include them in the promotion. The purpose of this paper is to investigate the role of influencers in making decisions of generations Y and Z about planning their own trips. The research was conducted through a survey. The survey was made in a Google forms form, and the sample consists of 165 respondents, of which 112 belong to generation Z and 56 belong to generation Y. Using social networks, influencers provide a large amount of information, visual content, reviews and personal recommendations that can significantly influence travel decisions. The paper also investigated which platforms generations Y and Z use most to gather information and where they find inspiration for travel. The research showed little difference between the generations and their different preferences.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:867278
Study programmeTitle: Entrepreneurship Economics
Study programme type: professional
Study level: undergraduate
Academic / professional title: prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-09-25 13:42:09