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graduate thesis
Prijedlog unapređenja marketinških aktivnosti HNK Hajduk Split
2024. urn:nbn:hr:146:381799
Vuković, Ivan
VERN University

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Vuković, I. (2024). Prijedlog unapređenja marketinških aktivnosti HNK Hajduk Split (Graduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:381799

Vuković, Ivan. "Prijedlog unapređenja marketinških aktivnosti HNK Hajduk Split." Graduate thesis, VERN University , 2024. https://urn.nsk.hr/urn:nbn:hr:146:381799

Vuković, Ivan. "Prijedlog unapređenja marketinških aktivnosti HNK Hajduk Split." Graduate thesis, VERN University , 2024. https://urn.nsk.hr/urn:nbn:hr:146:381799

Vuković, I. (2024). 'Prijedlog unapređenja marketinških aktivnosti HNK Hajduk Split', Graduate thesis, VERN University , accessed 09 October 2024, https://urn.nsk.hr/urn:nbn:hr:146:381799

Vuković I. Prijedlog unapređenja marketinških aktivnosti HNK Hajduk Split [Graduate thesis]. Zagreb: VERN University ; 2024 [cited 2024 October 09] Available at: https://urn.nsk.hr/urn:nbn:hr:146:381799

I. Vuković, "Prijedlog unapređenja marketinških aktivnosti HNK Hajduk Split", Graduate thesis, VERN University , Zagreb, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:146:381799

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Metadata
TitlePrijedlog unapređenja marketinških aktivnosti HNK Hajduk Split
Title (english)Proposal for improving the marketing activities of Hajduk Split
AuthorIvan Vuković
MentorJadranka Ivanković (mentor)
GranterVERN University
Zagreb
Defense date and country2024-09-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U ovom radu istražena je potreba za unaprjeđenjem marketinških aktivnosti HNK-a Hajduk Split. Cilj istraživanja bio je dati prijedloge za unaprjeđenje marketinških aktivnosti odabranog kluba, a analiziran je i teorijski okvir sportskog marketinga kao i dosadašnje marketinške aktivnosti HNK-a Hajduk Split i konkurencije. U istraživanju je primijenjena metoda ankete, a uzorak je obuhvatio 100 ispitanika koji su barem jednom kupili proizvod brenda HNK Hajduk Split. Rezultati su pokazali da ispitanici smatraju kako u ponudi HNK-a Hajduk Split nedostaje više proizvoda za žene i da su cijene proizvoda previsoke. Preporučeno je pokretanje marketinške kampanje usmjerene na ženski dio publike HNK-a Hajduk Split te su dani prijedlozi marketinških aktivnosti koje bi mogle povećati zadovoljstvo korisnika cijenama.
Abstract (english)
This paper explores the need for improvement in the marketing activities of HNK Hajduk Split. The aim of the research was to provide suggestions for improving the marketing activities of the selected club, while also analysing the theoretical framework of sports marketing and the current marketing activities of HNK Hajduk Split and its competitors. A survey method was used in the research, and the sample included 100 respondents who had purchased a branded product of HNK Hajduk Split at least once. The results showed that the respondents believe that the offer of HNK Hajduk Split lacks more products for women and that the products prices were too high. It was recommended to launch a marketing campaign targetinng the female audience of HNK Hajduk Split, and suggestions for marketing activities that could increase customer satisfaction with pricing were provided.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:381799
Study programmeTitle: Managing Business Communications
Study programme type: professional
Study level: graduate
Academic / professional title: magistar/magistra upravljanja poslovnim komunikacijama (magistar/magistra upravljanja poslovnim komunikacijama)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-09-13 13:27:58