U ovome radu analizira se investicijska klima u Zadarskoj županiji i potencijal razvoja županije temeljen na komparativnim i konkurentskim prednostima. Rad je obradio pretežito turistički sektor kao glavnu granu gospodarstva Zadarske županije. Interes autora za istraživanje ove teme posljedica je dugogodišnjih osobnih iskustava autora u obiteljskom poduzetništvu i projektima na tom području. Do informacija se dolazilo kroz pretraživanje sekundarnih izvora podataka i osobnih iskustava poduzetnika koji su tamo poslovali ili posluju. U radu su obrađene komparativne prednosti i konkurentnost Zadarske županije, ali i mnogi nedostaci koji koče da se svi potencijali županije iskoriste kako bi poduzetnicima olakšalo poslovanje i privuklo nove ulagače u županiju. Predstavili su se i dosadašnji investiticijski turistički projekti, ali i najave budućih projekata koji se tek trebaju realizirati. Kao posebne kočnice postojećim i budućim projektima pokazali su se: problem birokracije, imovinsko-pravnih odnosa,minskih polja i financiranja poduzetničkih projekata. Zaključak iznosi suštinu svih tema koje bi mogle zanimati potencijalnog ulagača u županiju, a i preporuke donositeljima odluka da se pozabave kočnicama u realizaciji poduzetničkih projekata.

This paper analyzes the investment climate in Zadar County and the development potential of the county based on comparative and competitive advantages. The work was mainly concerned with the tourism sector as the main branch of Zadar County. The author's interest in researching this topic is the result of long-time personal experiences of authors in family business and projects in the area. Information came through the search for secondary sources of information and personal experiences of entrepreneurs who were doing business there or doing business there. This paper deals with the comparative advantages and competitive of the Zadar county, as well as many disadvantages that hinder all county potentials from exploiting to facilitate entrepreneurship and attract new investors to the county. They have also presented investment projects in the past, as well as announcements of future projects that are still to be realized. As a special brake on existing and future projects, the problem of bureaucracy, property and legal relations, minefields and financing of entrepreneurial projects has been shown. The conclusion is the essence of any topic that may interest a potential investor in the county, as well as recommendations to decision-makers to resolve the brakes in the realization of entrepreneurial projects.