Cilj rada bio je ispitati medijsku konstrukciju individualnog i kolektivnog identiteta u televizijskom programu RuPaul's Drag Race koji je fokusiran na LGBT kulturu i drag kraljice. Nastojalo se ispitati čimbenike koji konstruiraju kolektivni i individualni identitet u emisiji, te koju ulogu medijska konstrukcija društvene realnosti ima u konstruiranju takvih identiteta. Kvantitativnom analizom analizirano je devet sezona emisije prikazivanih u razdoblju od 2009. do 2017. godine što čini ukupno 117 epizoda. Unatoč tome što je emisija fokusirana primarno na LGBT publiku i kao takva je primjer pozitivne reprezentacije takve publike u medijima, analiza je pokazala prisutnost mnoštvo štetnih stereotipa kao i činjenicu da je LGBT zajednica jednako ekskluzivna kao i mnoge druge zajednice.

The aim of the thesis was to examine the media construction of individual and collective identity in RuPaul's Drag Race television program focusing on LGBT culture and the drag queens. The aim was to examine the factors that construct the collective and individual identity in the show, and the role of the media structure of social reality in the design of such identities. With quantitative analysis is analyzed nine seasons that aired from 2009. to 2017., which makes a total of 117 episodes. Despite the fact that the show is primarily focused on the LGBT audience and as such is an example of a positive representation of such audience in the media, the analysis has shown the presence of a number of harmful stereotypes as well as the fact that the LGBT community is as exclusive as many other communities.