Digital transformation is becoming an omnipresent trend in business, prompting organizations to adapt their processes, technologies, and cultures to leverage the benefits of digital tools and technologies. In an era of rapid technological change, digital transformation is becoming imperative for all organizations that wish to remain competitive and relevant in the market. This transformation involves not only the implementation of new technologies but also the change of the entire business model and approach to operations. One of the leading companies that has successfully undergone digital transformation is Infobip, a global leader in providing communication solutions and services. This paper will explore the key strategies and best practices that Infobip has employed to achieve success in the digital age. It will analyze how Infobip managed to adapt its business and utilize digital tools and technologies to enhance its processes, improve customer interaction, and create additional value for its users. Furthermore, it will examine and analyze the financial reports of the company to gain insight into the specific results and impact of digital transformation on Infobip's business and financial performance. Through this paper, efforts will be made to identify key lessons and strategies that can serve as inspiration and guidance for other organizations planning to undergo digital transformation in their business models.