This paper explores the topic of destination branding using events. Examples of good practice are mentioned, but the focus of the work is on the Vinodar event, which has been held in Daruvar for many years and has become the most important event in the city. The history of the city is mentioned in order to get a better insight into what kind of destination it is, and numerous other manifestations that take place in the city are mentioned. The town of Daruvar has been developing into a very interesting destination in the last few years, which is improving its tourist offer year after year. In the research part of the paper, using a questionnaire and in-depth interviews, the challenges in the organization of Vinodar are addressed, and how event tourism contributes to the well-being of the city and its population. The goal of the research was to get a more detailed insight into the current situation of Vinodar, what goes into creating such an event and why Vinodar is the most recognizable event in Daruvar. Visitors' attitudes are also examined in order to gain a better insight into the current situation and thereby contribute to the recognition of the city as a tourist destination, and possibly find a solution to existing problems. The survey showed that visitors are mostly satisfied with the content of the event, but they are not satisfied with the presence of the organizers on social networks.