Završni rad naslova Značajke i perspektiva razvoja turizma u Zagrebu odabran je iz razloga što je Zagreb počeo živjeti turizam, a to se vidi iz dana u dan, ne samo tijekom Adventa nego i tijekom cijele godine. Dolazak turista raste zadnjih osam godina po godišnjoj stopi od preko 10 posto, a vrhunac u pozicioniranju Zagreba kao prave city break destinacije postavio je upravo Advent u Zagrebu jer je proglašen najboljom europskom božićnom destinacijom. Ono što je ključno u razvoju turističke priče u Zagrebu je što se dogodio odličan spoj privatnog i javnog sektora. Stvorio se interes privatnog sektora, a to je zarada. Organizirani su razni kvalitetni sadržaji koji su motiv dolaska građana i turista te se generirala potrošnja i u konačnici zarada. Međusobnom sinergijom Zagreb živi svaki dan, “vikend” traje sedam dana, te se zaokružila cijela turistička priča. Kako se Zagreb mnogim putnicima i turistima nalazi na putu prema Jadranskoj obali pretpostavka je da će zbog toga mnogi od njih često napraviti stanku od puta te ga posjetiti i upoznati. Turisti u Zagreb dolaze pojedinačno i u skupinama, preko turističkih agencija i u vlastitim organizacijama. Rad je napisan sa svrhom da se predstavi Zagreb kao turistička destinacija i način na koji turizam u gradu Zagrebu funkcionira. Svrha je također predstaviti mobilnu aplikaciju koja može proširiti turističku ponudu te perspektive daljnjeg razvoja turizma i širenje turističke ponude. Glavni cilj rada je na temelju analize dati uvid u turistički menadžment grada Zagreba.

Final work of the title The features and perspectives of tourism development in Zagreb is chosen because Zagreb has started to live tourism, what is seen day by day, not only during Advent but also throughout the year. The arrival of tourists is growing in the last eight years at an annual rate of over 10 percent, and the pinnacle of positioning Zagreb as a true city destination was set up by Advent in Zagreb because it was declared the best Christmas European destination. What is crucial in the development of tourist stories in Zagreb is that there has been an excellent link between the private and public sectors. It has created the interest of the private sector, and that is earning. Various quality amenities have been organized, which are motives for the arrival of citizens and tourists, and generating consumption and ultimately earnings. The Zagreb synergy between them lives every day, "the weekend" lasts seven days, and the entire tourist story has been rounded off. As Zagreb has many travelers and tourists on its way to the Adriatic coast, the assumption is that many of them will often make a break from the road and visit and meet. Tourists in Zagreb come individually and in groups, through travel agencies and in their own organizations. The paper is written for the purpose of presenting Zagreb as a tourist destination and the way tourism in Zagreb functions. The purpose is also to present a mobile application that can expand the tourist offer and the perspectives for further tourism development and expansion of tourist offers. The main goal of the work is on the basis of analysis give insight into the tourist management of the city of Zagreb.