This final paper discusses the digitization of companies and generational challenges using the example of the family company Sjemenarna. After explaining key concepts such as generational challenges, business digitization, digital transformation, business growth and development planning, company lifecycle, and business models, the observed company is presented. The beginnings and establishment of the company, expansion processes, current business operations, the way the company digitized, and how technology changed business operations are showcased. Sjemenarna's diverse brands are presented, as well as the way of communicating with customers to gain insight into the current state and status of the company's digitalization and the new possibilities that digitization opens for the company. In the research part of the paper, based on interviews with owners and successors of this company, insights into the generational challenges of digitizing a family business were obtained. At the very end, a conclusion is presented where the author's opinion on this paper is shown, summarizing the findings gathered after the conducted research, and recommendations for practice are presented.