Due to their popularity and visibility, social networks and influencers have become one of the spheres of social influence whose importance should not be ignored. This paper explores the potential impact of social networks, and especially influencers, on modern motherhood. The results of an online survey conducted on a sample of 129 mothers in Croatia showed that most mothers do not follow influencers on social networks when it comes to the issues of motherhood and upbringing. Mothers consider professional literature to be the most reliable source of information about upbringing, while the social networks are the least represented. Among social networks, Facebook is the most popular, followed by Instagram and YouTube. Many of the surveyed mothers do not use the advice of influencers when it comes to parenting, and a very small proportion state that the influencers' advice helped them. Most mothers either do not trust influencers or have a neutral attitude on the matter, while the largest share is of those who partly trust them, with a very small share of respondents who trust them (even though they follow them). For mothers who follow parenting influencers, it is important that these people are professional, educated, consistent, honest and have experience in working with children. Many mothers stated that following influencers does not impact their perception of motherhood and upbringing. More than 20 percent of mothers believe that the influence of influencers and social networks on motherhood and upbringing is negative, mostly because of their lack of expertise and an unrealistic portrayal of life with children.