Tourism has its positive and negative consequences, which Dubrovnik, a well-known and globally recognized tourist destination, has experienced for centuries and successfully navigated through the challenges brought by tourism. Failure to recognize these risks in a timely manner can have a detrimental effect not only on the quality of the visitors' experience but also on the quality of life of the local population. The objective of this final paper is to provide an overview of the history of tourism in Dubrovnik, along with an analysis of the current opportunities and limitations crucial for the continued development of the Dubrovnik destination. We will illustrate Butler's model of the destination life cycle using the example of Dubrovnik, which consists of six stages. Throughout its history, the authorities of Dubrovnik have consistently monitored and ensured that the guests' stays were enjoyable while also striving to maintain a high quality of life for the local population. The impact of tourism on the Dubrovnik region underscores the need for responsible consideration of all available resources. Sustainable tourism emerges as an imperative for the preservation of natural and cultural assets.