This paper aims to analyze the scandal within the German tabloid Bild, and its wrongdoings, abuse of power and misconduct tied to the management of the globally renowned publishing company Axel Springer. The methodology employed in this paper includes a media analysis and a crisis communication analysis. The frames observed in the media were compared to how the publisher framed the scandal and dealt with accusations concerning their corporate culture. The articles published in reputable newspapers during the first week following the scandal were analyzed as well as the podcast Boys’ Club and the focus was on how the scandal, Axel Springer Publishing Company and involved individuals were portrayed. The media outlets chosen are known for their objectivity and diverse readership. Additionally, the official crisis communication by Axel Springer Company was analyzed. The research considered aspects such as the framing of the scandal, the portrayal of the company culture and the assigned attributes. This paper focuses on the complexities of the corporate environment surrounding Axel Springer, suggesting that the documented cases are not just isolated crises but rather components of its systemic workplace culture issues. The research concludes with findings that shed light on the publishing company’s leadership and corporate culture seemingly stuck in the 1960s.