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undergraduate thesis
Analiza digitalnog sadržaja fitness influencera na društvenoj mreži instagram
2023. urn:nbn:hr:146:686087
Pros, Isabella
VERN University

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Pros, I. (2023). Analiza digitalnog sadržaja fitness influencera na društvenoj mreži instagram (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:686087

Pros, Isabella. "Analiza digitalnog sadržaja fitness influencera na društvenoj mreži instagram." Undergraduate thesis, VERN University , 2023. https://urn.nsk.hr/urn:nbn:hr:146:686087

Pros, Isabella. "Analiza digitalnog sadržaja fitness influencera na društvenoj mreži instagram." Undergraduate thesis, VERN University , 2023. https://urn.nsk.hr/urn:nbn:hr:146:686087

Pros, I. (2023). 'Analiza digitalnog sadržaja fitness influencera na društvenoj mreži instagram', Undergraduate thesis, VERN University , accessed 02 May 2024, https://urn.nsk.hr/urn:nbn:hr:146:686087

Pros I. Analiza digitalnog sadržaja fitness influencera na društvenoj mreži instagram [Undergraduate thesis]. Zagreb: VERN University ; 2023 [cited 2024 May 02] Available at: https://urn.nsk.hr/urn:nbn:hr:146:686087

I. Pros, "Analiza digitalnog sadržaja fitness influencera na društvenoj mreži instagram", Undergraduate thesis, VERN University , Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:146:686087

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Metadata
TitleAnaliza digitalnog sadržaja fitness influencera na društvenoj mreži instagram
Title (english)Analysis of digital content of fitness influencers on the social network Instagram
AuthorIsabella Pros
MentorMarija Volarević Sršen (mentor)
GranterVERN University
Zagreb
Defense date and country2023-10-31, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
U ovom završnom radu analiziran je digitalni sadržaj dviju fitness influencerica kako bi se saznalo na koji način su komunicirale sa svojim pratiteljima i što je bilo u fokusu objavljivanja za vrijeme pandemije virusa COVID-19, od 1. 1. 2020. - 1. 5. 2020. Uz to proveden je i anketni upitnik kako bi se ispitale navike i percepcije ljudi prema vježbanju prije, za vrijeme i poslije pandemije virusa COVID-19, te percepcija prema fitness influencerima. Teorijski je objašnjeno kako su društvene mreže utjecale na komunikaciju, zatim tko su influenceri, što je influencer marketing, pojam pandemije virusa COVID-19 i kako je pandemija virusa COVID-19 utjecala na fitness industriju. Provedena je analiza digitalnog sadržaja i anketni upitnik čiji rezultati pokazuju da je za vrijeme pandemije virusa COVID-19 fokus objava fitness influencerica bio u potpunosti na vježbanju, a za vrijeme pandemije virusa COVID-19 mnogi ispitanici su vježbali. Unatoč tome, manji broj ispitanika prati i vjeruje fitness influencerima.
Abstract (english)
In this final paper, the digital content of two fitness influencers was analyzed to determine how they communicated with their followers and the focus of their content during the period from January 1, 2020, to May 1, 2020. Additionally, a survey questionnaire was conducted to examine people's exercise habits and their perception of exercise before, during, and after the COVID-19 pandemic, as well as their views on fitness influencers. The paper provides theoretical explanations on how social networks affect communication, who influencers are, what influencer marketing entails, the concept of the COVID-19 pandemic, and how it impacted the fitness industry. The analysis of digital content and the survey questionnaire's results indicate that, during the COVID-19 pandemic, fitness influencers predominantly focused their posts on exercise. Despite the pandemic, a considerable number of respondents reported engaging in exercise. However, a smaller proportion of respondents both follow and trust fitness influencers.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:686087
Study programmeTitle: Public Relations and Media Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću (prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-12-01 16:14:54