This paper deals with the importance of human resource management in the hotel business. We can observe the hotel business through the concept of service culture. Service culture is focused on serving and satisfying customers. Creation of service culture must begin at the highest level of management and then permeate all lower levels of employees. The modern model of the 7P marketing mix recognizes the importance of human capital, service delivery processes and physical proof of service. In the hotel business, the service is delivered by employees and is considered a part of that service. In order to deliver a quality hotel service to the guest that meets their needs and desires, it is necessary to have adequate hotel staff employed in the hotel. In the hotel business, we can be guided by the principle of a satisfied worker and a satisfied guest. That is why the paper describes the importance of human resources in the hotel business and human resource management strategies. Human resource management is not just about managing employees and their salaries. Human resources represent a much broader picture, i.e. the overall potential of employees, so the management of these resources is considered the basic interest of the organization that deals with higher levels of management / administration. The strategy of human resources management in the hotel business is described through the selection process of the choice of employees and their profile, as well as ways to motivate and educate employees, i.e. introducing staff to the job and getting to know the work environment.