prikaz prve stranice dokumenta Uloga online platformi za prijenos uživo u digitalnom marketingu
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graduate thesis
Uloga online platformi za prijenos uživo u digitalnom marketingu
2023. urn:nbn:hr:146:067248
Črneli, Luka
VERN University

Cite this document

Črneli, L. (2023). Uloga online platformi za prijenos uživo u digitalnom marketingu (Graduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:067248

Črneli, Luka. "Uloga online platformi za prijenos uživo u digitalnom marketingu." Graduate thesis, VERN University , 2023. https://urn.nsk.hr/urn:nbn:hr:146:067248

Črneli, Luka. "Uloga online platformi za prijenos uživo u digitalnom marketingu." Graduate thesis, VERN University , 2023. https://urn.nsk.hr/urn:nbn:hr:146:067248

Črneli, L. (2023). 'Uloga online platformi za prijenos uživo u digitalnom marketingu', Graduate thesis, VERN University , accessed 27 April 2024, https://urn.nsk.hr/urn:nbn:hr:146:067248

Črneli L. Uloga online platformi za prijenos uživo u digitalnom marketingu [Graduate thesis]. Zagreb: VERN University ; 2023 [cited 2024 April 27] Available at: https://urn.nsk.hr/urn:nbn:hr:146:067248

L. Črneli, "Uloga online platformi za prijenos uživo u digitalnom marketingu", Graduate thesis, VERN University , Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:146:067248

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Metadata
TitleUloga online platformi za prijenos uživo u digitalnom marketingu
Title (english)The role of an online live stream platform in digital marketing
AuthorLuka Črneli
MentorHrvoje Belani (mentor)
GranterVERN University
Zagreb
Defense date and country2023-06-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
Ovaj rad bavi se istraživanjima prednosti, nedostataka i izazova koje donosi digitalni marketing putem platfomi za prijenos uživo. U radu je prikazana analiza suradnje streamera i organizacija te ponašanje i reakcija gledatelja. Anketno istraživanje namijenjeno streamerima, organizacijama i gledateljima platformi za prijenos uživo pokazuje se organizacije sve češće odlučuju na digitalni marketing putem platformi za prijenos uživo te kako su zadovoljne dosadašnjim suradnjama sa streamerima. Veliki broj gledatelja platformi za prijenos uživo svakodnevno se susreće s raznim proizvodima ili uslugama koje streameri promoviraju putem svojih društvenih kanala i odlučuju se na kupnju istih.
Abstract (english)
This paper deals with research on the advantages, disadvantages, and challenges that come with digital marketing through live streaming platforms. The paper presents an analysis of the collaboration between streamers and organizations, as well as the behavior and reactions of viewers. A survey aimed at streamers, organizations, and viewers of live streaming platforms shows that organizations are increasingly opting for digital marketing through live streaming platforms and are satisfied with their collaborations with streamers. A large number of viewers of live streaming platforms are daily exposed to various products or services that streamers promote through their social channels, and they decide to purchase them.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:067248
Study programmeTitle: IT Management
Study programme type: professional
Study level: graduate
Academic / professional title: magistar/magistra IT managementa (magistar/magistra IT managementa)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-09-26 20:16:16