The topic of this thesis is „Young consumers' attitudes to clothing brands”. This thesis belongs to the field of marketing, and it includes definitions of the terms brand, consumer attitudes and behaviour, as well as the terms segmentation, targeting and positioning. A brand consists of a name, a sign (logo), slogan, colour, or all those elements combined. It is crucial for a brand that customers feel emotionally connected with it and that it evokes the feeling of belonging. Consumer attitude is the way they think and act in relation to a product, service or brand. An attitude may be positive or negative, but it is very hard to change. The conducted research examines the attitudes of young consumers to their choice of clothing brand. The group of young consumers included men and women aged 18 to 35 years. Clothing has always been an indispensable part of human life, but the motives for buying clothes vary from person to person. Some individuals only buy clothes when the ones they already have are worn out, others buy clothes when they like something, and there are also persons who keep up with the trends and change clothes each season. This thesis presents the clothing brands that were mostly mentioned by the participants and some that have been in business for over a hundred years, but still hold the leading position in the fashion industry. The attitudes of young consumers were examined using a survey made in Google Forms. The research was carried out online, from 5 April 2023 to 10 May 2023. It included 101 participants and represents an adequate sample. Based on the results obtained, some recommendations are given for clothing brands that already do business in the territory of Croatia or those that are just planning to open their stores.