prikaz prve stranice dokumenta Analiza trendova u razvoju boutique hotela u Hrvatskoj
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undergraduate thesis
Analiza trendova u razvoju boutique hotela u Hrvatskoj
2023. urn:nbn:hr:146:486559
Šulenta, Marija
VERN University

Cite this document

Šulenta, M. (2023). Analiza trendova u razvoju boutique hotela u Hrvatskoj (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:486559

Šulenta, Marija. "Analiza trendova u razvoju boutique hotela u Hrvatskoj." Undergraduate thesis, VERN University , 2023. https://urn.nsk.hr/urn:nbn:hr:146:486559

Šulenta, Marija. "Analiza trendova u razvoju boutique hotela u Hrvatskoj." Undergraduate thesis, VERN University , 2023. https://urn.nsk.hr/urn:nbn:hr:146:486559

Šulenta, M. (2023). 'Analiza trendova u razvoju boutique hotela u Hrvatskoj', Undergraduate thesis, VERN University , accessed 15 May 2024, https://urn.nsk.hr/urn:nbn:hr:146:486559

Šulenta M. Analiza trendova u razvoju boutique hotela u Hrvatskoj [Undergraduate thesis]. Zagreb: VERN University ; 2023 [cited 2024 May 15] Available at: https://urn.nsk.hr/urn:nbn:hr:146:486559

M. Šulenta, "Analiza trendova u razvoju boutique hotela u Hrvatskoj", Undergraduate thesis, VERN University , Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:146:486559

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Metadata
TitleAnaliza trendova u razvoju boutique hotela u Hrvatskoj
Title (english)Analysis of trends in the development of boutique hotels in Croatia
AuthorMarija Šulenta
MentorAmelia Tomašević (mentor)
GranterVERN University
Zagreb
Defense date and country2023-06-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Tema ovog rada je analiza trendova u razvoju boutique hotela u Hrvatskoj. Boutique hoteli su mali, intimni i stilski uređeni hoteli koji obično imaju između 10 i 100 soba. Istraživanje o boutique hotelima je važno iz nekoliko razloga. Istraživanje može pomoći vlasnicima unaprijediti poslovanje te pronaći točno ono što turisti traže. Važan segment je promocija i marketing. Istraživanje može pomoći i stanovništvu, odnosno turistima, ali i vlasnicima takvih objekata da nastave unaprjeđivati prednosti i smanjivati nedostatke. U ovome radu definiran je pojam boutique hotela, navedene su njegove osnovne karakteristike te je opisana povijest i razvoj boutique hotela. Također, kroz rad su opisani boutique hoteli u Hrvatskoj, trendovi u njihovom razvoju i konkurencija te izazovi u poslovanju ovakvih objekata. U istraživanju su doneseni stavovi ispitanika o poznavanju boutique hotela, kao i najvažnijim prednostima i nedostatcima. Ova istraživanja pružaju uvid u rastuću popularnost boutique hotela u Hrvatskoj i naglašavaju važnost prilagođavanja potrebama suvremenih gostiju. Daljnji razvoj boutique hotela u Hrvatskoj trebao bi se temeljiti na razumijevanju preferencija gostiju i njihovih očekivanja te na kontinuiranom ulaganju u kvalitetu usluge i inovacije.
Abstract (english)
The topic of this final paper is the analysis of trends in the development of boutique hotels in Croatia. Research on how much people know about boutique hotels has several important reasons. It can help both the population and tourists, as well as the owners of such facilities, to continue improving the advantages and reducing the disadvantages. In this final paper, the term “boutique hotel” is defined, its basic characteristics are listed, and the history and development of boutique hotels are described. The paper also discusses boutique hotels in Croatia, trends in their development and competition, as well as challenges in the business of such facilities. The research determines the views of the respondents on their knowledge of boutique hotels, as well as the most important advantages and disadvantages. These studies provide insight into the growing popularity of boutique hotels in Croatia and emphasize the importance of adapting to the needs of modern guests. Further development of boutique hotels in Croatia should be based on understanding guest preferences and expectations, as well as continuous investment in service quality and innovation.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:486559
Study programmeTitle: Tourism; specializations in: Tourism Management, Hotel Management
Course: Tourism Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-07-20 13:35:08