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undergraduate thesis
Prijedlog strategije brendiranja za odabranu galeriju
2023. urn:nbn:hr:146:838556
Katavić, Bruno
VERN University

Cite this document

Katavić, B. (2023). Prijedlog strategije brendiranja za odabranu galeriju (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:838556

Katavić, Bruno. "Prijedlog strategije brendiranja za odabranu galeriju." Undergraduate thesis, VERN University , 2023. https://urn.nsk.hr/urn:nbn:hr:146:838556

Katavić, Bruno. "Prijedlog strategije brendiranja za odabranu galeriju." Undergraduate thesis, VERN University , 2023. https://urn.nsk.hr/urn:nbn:hr:146:838556

Katavić, B. (2023). 'Prijedlog strategije brendiranja za odabranu galeriju', Undergraduate thesis, VERN University , accessed 29 April 2024, https://urn.nsk.hr/urn:nbn:hr:146:838556

Katavić B. Prijedlog strategije brendiranja za odabranu galeriju [Undergraduate thesis]. Zagreb: VERN University ; 2023 [cited 2024 April 29] Available at: https://urn.nsk.hr/urn:nbn:hr:146:838556

B. Katavić, "Prijedlog strategije brendiranja za odabranu galeriju", Undergraduate thesis, VERN University , Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:146:838556

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Metadata
TitlePrijedlog strategije brendiranja za odabranu galeriju
Title (english)Proposal for a branding strategy for a selected gallery
AuthorBruno Katavić
MentorJadranka Ivanković (mentor)
GranterVERN University
Zagreb
Defense date and country2023-03-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ovaj rad bavi se razvojem strategije brendiranja za galeriju Dalia, malo poduzeće čija je djelatnost izrada nakita i prodaja umjetnina. Kroz provedeno istraživanje, koje uključuje dubinske intervjue s predstavnicima galerije i istraživanje postojećih i potencijalnih klijenata, autor prikazuje ključne aspekte poslovanja galerije i identificira nekoliko slabosti koje mogu negativno utjecati na razvoj brenda. Na temelju dobivenih podataka autor predlaže niz strategija za poboljšanje poslovanja galerije, uključujući širenje poslovanja na različite lokacije, uspostavljanje jasnih procesa, usmjeravanje pažnje na razvoj online prisutnosti, organiziranje događaja u galeriji i povezivanje s lokalnom zajednicom, stvaranje baze klijenata i programa vjernosti te praćenje ključnih pokazatelja performansi. Implementacija navedenih strategija pomogla bi galeriji Dalia u poboljšanju imidža brenda, privlačenju novih klijenata i stvaranju lojalnosti kod postojećih klijenata. Zaključno, ovaj rad pruža korisne preporuke za vlasnike i menadžere sličnih malih i srednjih poduzeća koja se bave prodajom nakita i umjetnina. Preporuka za daljnje istraživanje jest provođenje ankete ili fokusne skupine s postojećim i potencijalnim klijentima radi dobivanja povratnih informacija o predloženim strategijama i njihovoj praktičnoj primjeni.
Abstract (english)
This study focuses on the development of a branding strategy for Dalia Gallery, a small business specializing in jewelry creation and art sales. Through comprehensive research, which includes in-depth interviews with gallery representatives and analysis of existing and potential clients, the author highlights the key aspects of the gallery's operations and identifies several weaknesses that could negatively impact brand development. Based on the findings, the author proposes a series of strategies for improving the gallery's performance, including expanding to different locations, establishing clear processes, focusing on online presence, organizing in-gallery events, connecting with the local community, creating a client database and loyalty programs, and monitoring key performance indicators. Implementing these strategies would help Dalia Gallery enhance its brand image, attract new clients, and foster loyalty among existing clients. In conclusion, this study offers valuable recommendations for owners and managers of similar small and medium-sized enterprises involved in jewelry and art sales. Further research is recommended to conduct surveys or focus groups with existing and potential customers to gather feedback on the proposed strategies and their practical application.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:838556
Study programmeTitle: Entrepreneurship Economics
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-07-12 14:37:09