prikaz prve stranice dokumenta Reputation Management and Public Opinion: A Media Coverage Analysis of Public Figures Facing a Reputation Crisis
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undergraduate thesis
Reputation Management and Public Opinion: A Media Coverage Analysis of Public Figures Facing a Reputation Crisis
2023. urn:nbn:hr:146:161218
Bahtić, Lucija
VERN University

Cite this document

Bahtić, L. (2023). Reputation Management and Public Opinion: A Media Coverage Analysis of Public Figures Facing a Reputation Crisis (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:161218

Bahtić, Lucija. "Reputation Management and Public Opinion: A Media Coverage Analysis of Public Figures Facing a Reputation Crisis." Undergraduate thesis, VERN University , 2023. https://urn.nsk.hr/urn:nbn:hr:146:161218

Bahtić, Lucija. "Reputation Management and Public Opinion: A Media Coverage Analysis of Public Figures Facing a Reputation Crisis." Undergraduate thesis, VERN University , 2023. https://urn.nsk.hr/urn:nbn:hr:146:161218

Bahtić, L. (2023). 'Reputation Management and Public Opinion: A Media Coverage Analysis of Public Figures Facing a Reputation Crisis', Undergraduate thesis, VERN University , accessed 09 November 2024, https://urn.nsk.hr/urn:nbn:hr:146:161218

Bahtić L. Reputation Management and Public Opinion: A Media Coverage Analysis of Public Figures Facing a Reputation Crisis [Undergraduate thesis]. Zagreb: VERN University ; 2023 [cited 2024 November 09] Available at: https://urn.nsk.hr/urn:nbn:hr:146:161218

L. Bahtić, "Reputation Management and Public Opinion: A Media Coverage Analysis of Public Figures Facing a Reputation Crisis", Undergraduate thesis, VERN University , Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:146:161218

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Metadata
TitleReputation Management and Public Opinion: A Media Coverage Analysis of Public Figures Facing a Reputation Crisis
AuthorLucija Bahtić
MentorSvea Kršul (mentor)
GranterVERN University
Zagreb
Defense date and country2023-03-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
Cilj ovoga rada je otkriti kako trenutne dostupne informacije u medijima utječu na perspektivu publike o određenim aktualnim temama. Tema istraživanja bio je slučaj obiteljskog nasilja u koji su uključene dvije javne osobe u svrhu procjene uspješnosti upravljanja reputacijom. Analizirani su novinski članci s ciljem određivanja medijskog uokvirivanja slučaja i njegova popraćenost na društvenim mrežama. Rezultati istraživanja su pokazali vezu između javnih medija i društvenih mreža i njihov utjecaj na javno mnijenje o reputaciji javnih osoba u kriznoj situaciji.
Abstract (english)
This paper aims to explore how current available information in the media serves to influence the audience's perspective on current issues. A domestic violence case involving two public figures was researched with the purpose of evaluating the success of reputation management. Media articles were analysed in order to determine the framing of the case as well as the social media activity. The research findings demonstrate the relationship between the mainstream and social media and their impact on public opinion about the reputation of public figures in a crisis situation.
Keywords
Keywords (english)
Languageenglish
URN:NBNurn:nbn:hr:146:161218
Study programmeTitle: Public Relations and Media Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-07-11 12:55:08