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undergraduate thesis
Odnosi s javnošću u neprofitnom sektoru na primjeru edukativno-urbanog pčelinjaka u gradu Zagrebu
2023. urn:nbn:hr:146:823398
Stanković, Ivana
VERN University

Cite this document

Stanković, I. (2023). Odnosi s javnošću u neprofitnom sektoru na primjeru edukativno-urbanog pčelinjaka u gradu Zagrebu (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:823398

Stanković, Ivana. "Odnosi s javnošću u neprofitnom sektoru na primjeru edukativno-urbanog pčelinjaka u gradu Zagrebu." Undergraduate thesis, VERN University , 2023. https://urn.nsk.hr/urn:nbn:hr:146:823398

Stanković, Ivana. "Odnosi s javnošću u neprofitnom sektoru na primjeru edukativno-urbanog pčelinjaka u gradu Zagrebu." Undergraduate thesis, VERN University , 2023. https://urn.nsk.hr/urn:nbn:hr:146:823398

Stanković, I. (2023). 'Odnosi s javnošću u neprofitnom sektoru na primjeru edukativno-urbanog pčelinjaka u gradu Zagrebu', Undergraduate thesis, VERN University , accessed 17 May 2024, https://urn.nsk.hr/urn:nbn:hr:146:823398

Stanković I. Odnosi s javnošću u neprofitnom sektoru na primjeru edukativno-urbanog pčelinjaka u gradu Zagrebu [Undergraduate thesis]. Zagreb: VERN University ; 2023 [cited 2024 May 17] Available at: https://urn.nsk.hr/urn:nbn:hr:146:823398

I. Stanković, "Odnosi s javnošću u neprofitnom sektoru na primjeru edukativno-urbanog pčelinjaka u gradu Zagrebu", Undergraduate thesis, VERN University , Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:146:823398

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Metadata
TitleOdnosi s javnošću u neprofitnom sektoru na primjeru edukativno-urbanog pčelinjaka u gradu Zagrebu
Title (english)Public relations in nonprofit sector on the example of the Educational-urban bee apiary in the City of Zagreb
AuthorIvana Stanković
MentorStana Odak Krasić (mentor)
GranterVERN University
Zagreb
Defense date and country2023-05-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
U završnom radu istraženi su odnosi s javnošću u neprofitnom sektoru na primjeru rada zagrebačke Udruge za kreativni socijalni rad. Završni rad podijeljen je u tri cjeline. Prva cjelina istražuje teorijski aspekt odnosa s javnošću u neprofitnom sektoru; obrađuje definicije, ciljne javnosti, dionike i ciljeve odnosa s javnošću u neprofitnim organizacijama. Druga cjelina prikazuje praktičnu stranu odnosa s javnošću, na primjeru projekta Pčelarskog tečaja za hrvatske branitelje koji je dobar primjer iz prakse odnosa s javnošću u neprofitnom sektoru. Treća cjelina završnog rada je istraživačka. Proveden je anketni upitnik s ciljem utvrđivanja stavova građana Grada Zagreba o doprinosu Edukativno-urbanog pčelinjaka zelenoj transformaciji Grada Zagreba. Završni rad potvrđuje kako se projekt uspješno provodi već petu godinu zaredom, kako ga građani percipiraju kao zelen i inovativan te dolazi do spoznaje kako ima prostora za unapređenje i proširenje projekta što bi se moglo potvrditi dodatnom cost analizom i izradom projektne dokumentacije.
Abstract (english)
This final paper investigate public relations in the nonprofit sector. The final work is divided into three parts. The first unit explores the theoretical aspects of public relations in the nonprofit sector; addresses definitions, target audiences, stakeholders, and objectives of public relations in nonprofit organizations. The second part shows the practical side of public relations, using the example of the Zagreb association for creative social work through their project of the Beekeeping course for Croatian veterans. This project was a good PR example in the nonprofit sector. The third part of this final paper is research. A survey questionnaire was conducted with the aim of determining the views of the citizens of the city of Zagreb on the contribution of the educational-urban apiary to the green transformation of the city of Zagreb. It was concluded that this project has been successfully implemented for the fifth year in a row, that the citizens perceive it as green and innovative, but it was also determined that there is room for improvement and expansion of this project, which could be confirmed by additional cost analysis and creation additional project documentation.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:823398
Study programmeTitle: Public Relations and Media Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-07-11 11:37:56