One of the selective forms of tourism that is increasingly popular and increasingly the subject of research is glamping tourism. With the aim of expanding the tourist offer and increasing the competitiveness of the tourist destination, an increasing number of destinations are investing in glamping offer. Given the growing popularity of glamping tourism, the management has chosen this topic for research. The research aims to establish how important it is to monitor changes in the market and respond in a timely manner to the challenges present in the tourism market. The subject of the research is glamping tourism in the Republic of Croatia. The objectives of the research are to define glamping tourism and related concepts, to analyze general data on glamping tourism in the Republic of Croatia, as well as the structure of glamping supply and demand. Also, the objectives of the research are to analyze trends in further development and make recommendations for improving glamping tourism. The paper emphasizes the analysis of glamping offer in Croatia in order to determine in which part of Croatia the greatest potential for the development of glamping tourism. Croatia can be attractive all 12 months of the year and the glamping offer can help, given that Croatia is facing great seasonality. When creating future products and services, one should definitely take into account the differences between campers and glampists because glampists have a desire for isolation and prefer luxury and comfort. Ultimately, the natural environment should be used innovatively, as this will attract young and energetic glampists who will recommend accommodation to their friends, family and friends.