The purpose of this final work was to analyze the tourism market of accommodation facilities on a concrete example of Rovinj. The paper presents an analysis of new entrepreneurial undertakings of tourist accommodation facilities which are the basis for creating new offers that are the object of sale of destination management companies. Work and organization management and business management are shown on the example of a private accommodation facility where special attention is focused on digital marketing. For the purpose of consideration of the above mentioned themes, the first part of the paper presents the entire offer of accommodation capacities in the city of Rovinj, while in the second part of the paper there is shown a family business that wishes to maintain the competitive advantage of the differentiation strategy. Through the work are monitored tourist nights and arrivals and modern application of the concept of e-marketing as an innovative way of distribution channels in tourism that allows closer connection of supply and demand than it used to be. The paper also shows the management of staff where employee motivation is expressed, a very important item in companies where work with people is at the forefront. The aim of the paper is to show the way in which private accommodation facilities are operated and what items are needed to make it work better and more efficiently. At the very end, improvements were proposed for development holders and managers of private accommodation units. The research has been carried out in order to determine the satisfaction of guests, their perception of professionalism and the satisfaction of staying in a family accommodation facility.