The topic of this final paper is the investments in private accommodation at town of Rogoznica, as well as the investments and the cost-effectiveness of investing and the motives for investments. According to the Ministry of Tourism in the Republic of Croatia, the largest share of accommodation is private accommodation (Ministry of Tourism, 2019.). Private accommodation has been modernized over the years and it was an important part of the development of tourism. It became popular in the way that people received various tourists (e.g. pilgrims) in their homes and throughout the years this way of accommodating developed more and more. And as a result, tourism developed as well and it became important in Croatia because of traffic, trade, catering, etc. Different investments are offered, such as investments in accommodation units, catering establishments, different events, etc. In this particular case, the investment in private accommodation in Rogoznica, the emphasis is put on the fact that it is necessary to go through the basic investment indicators in order to see the profitability such as, for example, the profitability of the investment, return on investment, etc. Every investor should check whether it is worth investing for them or not and whether this will be profitable in the end. This final paper will describe certain data related to the town of Rogoznica and private accommodation. The analysis will show whether it is worth investing in private accommodation in Rogoznica.